Klabat Journal of Management
Vol 1 No 1 (2020): Klabat Journal of Management

ANALISA TINGKAT KEPUASAN MAHASISWA TERHADAP KUALITAS PELAYANAN DI PERGURUAN TINGGI: STUDI KASUS UNIVERSITAS SWASTA DI MINAHASA UTARA

Indrajit Indrajit (Fakultas Ekonomi dan Bisnis Universitas Klabat)



Article Info

Publish Date
28 Feb 2020

Abstract

Student’s satisfaction has become one of the most important factors in the education world. The goal of this research is to analyze the satisfaction level of the students toward the service quality of a university. Survey has been conducted on 370 students to measure the satisfaction level and to see any correlation between variables, whereas the dependent variable is student’s satisfaction and the independent variables are gender, level and faculty. This research is using Servqual (Service Quality) method, and this research has shown that overall satisfaction level of the students in the studied university is good, but there are still rooms for improvement especially in tangibility and staff responsiveness aspects. Kepuasan para mahasiswa telah menjadi salah satu faktor yang sangat penting dalam dunia usaha pendidikan. Tujuan dari penelitian ini adalah untuk menganalisa tingkat kepuasan mahasiswa terhadap kualitas pelayanan sebuah universitas. Data didapatkan melalui survey terhadap 370 mahasiswa untuk mengukur dan mengetahui korelasi variabel independen terhadap variabel dependen, dimana faktor dependent variabel yang digunakan adalah tingkat kepuasan mahasiswa terhadap kualitas pelayanan berdasarkan gender, tingkat dan fakultas, dengan menggunakan metode Servqual (Service Quality). Hasil penelitian menunjukan bahwa secara keseluruhan para mahasiswa memiliki tingkat kepuasan yang baik, namun tetap ada ruang untuk perbaikan, lebih khusus pada aspek tangibility dan responsiveness.

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Journal Info

Abbrev

kjm

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Klabat Journal of Management (KJM) offers a wide-ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers an emphasis on universal proficiency in the vital methods, techniques, and areas of research; presents an opportunity for its readers ...