Satya Informatika
Vol. 6 No. 01 (2021): SATYA INFORMATIKA

STRUCTURAL EQUATION MODEL (SEM) FAKTOR YANG MEMENGARUHI KEPUASAN DAN LOYALITAS MAHASISWA

Riama Sibarani (Universitas Satya Negara Indonesia)

Article Info

Publish Date
17 Feb 2022

Abstract

This researchs aims to examined and analyzed the direct effect of image, university, lecturer competence and service quality toward satisfaction and loyalty student. This study also examines and analyzes the indirect effect of the image of the college, lecturer competence, and service quality on student satisfaction and student loyalty as a mediating variable. The sample in this research were USNI students using simple randomsampling and purposive sampling methods. The sample criteria are students who have studied at least 4 (four) semesters. The variables analyzed are College Image, Lecturer Competence and Service Quality, satisfaction and loyalty. The methods and analysis tools are SEM and Path Analysis.

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Journal Info
Satya Informatika
Website

Abbrev

jsk

Publisher

Universitas Satya Negara Indonesia

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Library & Information Science Social Sciences Other

Description

Jurnal Satya Informatika adalah informasi yang menyajikan tentang ilmu pengetahuan dan informasi penelitian atau aplikasi penelitian dan pengembangan terkini yang berhubungan dengan bidang Teknologi Informasi yang ada di Univeritas Satya Negara Indonesia (USNI). Jurnal Satya Informatika merupakan ...