Enrichment : Journal of Management
Vol. 13 No. 2 (2023): June: Management Science And Field

Not hedon not famous

Chusnul Rofiah (STIE PGRI Dewantara, Jombang, Indonesia)
Andi Styawan (STIE PGRI Dewantara, Jombang, Indonesia)

Article Info

Publish Date
29 Jun 2023


The increase in internet users and the development of e-commerce in Indonesia have influenced consumer buying behavior. One of the unique characteristics of Indonesian consumers is that they tend not to plan. Students tend to have a high sense of curiosity, so students often want to try new things that will shape their lifestyle. This study aims to understand and describe the dynamics of the hedonistic lifestyle in STIE PGRI Dewantara Jombang students. The method used in data collection is interviews, where there is a two-way interaction between the researcher and the research subject, to obtain information that is following the research focus. In this study, the determination of informants was carried out using a purposive technique, in which informants were selected based on certain considerations and predetermined criteria. The results of the study show that the hedonistic lifestyle of STIE PGRI Dewantara Jombang students involves individual views that prioritize personal pleasure. Activities such as shopping, walking, watching movies, spending time at the mall, using a private car when going to campus, owning gadgets priced above 5 million rupiahs, and wearing trendy clothes according to current trends in the campus environment.

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Journal Info





Economics, Econometrics & Finance


The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...