FIRM: Journal of Management Studies
Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES

FACTORS INFLUENCING CONSUMERS’ REPURCHASE INTENTION TOWARD MARTABAK ALIM CIKARANG

Roy Poan (President University)
Bima Arya Wicaksono (President University)

Article Info

Publish Date
01 Jul 2023

Abstract

This study aim is to analyze price perception, food quality, brand image, waiting time, towards customer satisfaction with repurchase intention as mediating factor. Quantitative methods with primary data were used in this study.  The data were collected using online survey. The data collected were analyzed with the Structural Equations modelling using Smart-PLS software. This research revealed that customer satisfaction was affected by price perception, food quality and brand image. This study was the first study that integrating price perception, food quality, brand image, waiting time towards customer satisfaction as a driver of Repurchase Intention.

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Journal Info
FIRM: Journal of Management Studies
Website

Abbrev

FIRM-JOURNAL

Publisher

President University

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The ...