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FIRM: Journal of Management Studies

FIRM-JOURNAL
Website

Published by President University

ISSN : 25275852 EISSN : 25413473 DOI : 10.33021/firm

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The FIRM journal is published biannually, in March and September, and has a scope relevant and related (but not limited) to aspects of marketing & tourism, entrepreneurship, financial management, human resources management, organizational behavior, consumer behavior.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen

Articles 106 Documents

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ANALISIS PERSEPSI DAN HARAPAN KONSUMEN TERHADAP MAL SURYA BANTEN (STUDI KASUS PADA RENCANA RENOVASI DAN PERUBAHAN KONSEP MAL) Stivenes Tjin Siam; Genoveva Genoveva
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Banten Surya mall has been established since 2006 with the specific tenants, especially for supply the factory around Banten. Although it has been established 9 years ago, tenants who rent a shop in the mall is still relatively small at only 10%, because of this condition, the mall owner wants to renovate and simultaneously changing the concept of the mall to better suit the needs of the people in the surrounding area of the mall. Based on the questionnaire distributed to 200 respondents and contained 150 valid questionnaires, the satisfaction of respondents to the mall was low and not in accordance with the expectations of respondents, so after visiting the mall, the respondent did not come back because they do not meet their expectations. Respondents expect that the mall can provide their needs, such as foods, daily product, cloths, and others. By knowing the perceptions and expectations of respondents and at the same time knowing the competitors malls around Banten today, Banten Surya mall management is expected to be able to renovate and change the concept of the mall.

FACTORS AFFECTING INTERNATIONAL STUDENT SATISFACTION (ISS) Jhanghiz Syahrivar
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

This research aimed to determine the Factors Affecting International Student Satisfaction. The populations of this research were international students who enrolled at the Undergraduate Program (S1) of XYZ University. A total of 91 samples were taken by using purposive non-probability sampling technique. Based on the results of previous studies, the researcher took eight (8) independent variables which were assumed to have influences on the dependent variable, International Student Satisfaction. The independent variables being discussed in this research were Education, Social Orientation, Economic Considerations, Safety, Image and Prestige, Technology, Accommodation, and International Student Services. The results showed that eight (8) independent variables simultaneously affect International Student Satisfaction indicated by the F test (simultaneous) with a very high level of significance (0.00a). The research model of this study suggested the level of the coefficient of determination (R Square) of 0768, which means that the research model could explain 76.8% factors affecting International Student Satisfaction at XYZ University. Meanwhile, the remaining 23.2% were explained by factors that were not included in this research. Based on the partial test (t-Test), XYZ University should focus on improving the following factors: Economic Consideration, Safety, Technology, Accommodation, and International Student Services.

DIAGRAM ‘PROSES KEBUTUHAN – KEPUASAN KONSUMEN’ Jajat Kristanto
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Many authors of marketing textbooks explain concepts of need, want, demand, customer value, customer value migration, buyer or buying decision process, and customer satisfaction. However, and to my best knowledge, none of them describe the concepts in an integrated diagram. This paper tries to answer the challenge by offering an integrated diagram namely ‘Consumer Need – Satisfaction Process’ which explain the process starting from need recognition by consumers, become want and then demand for certain product category; the roles of marketers in persuading consumers to buy their products in order to satisfy their need; and, the satisfaction/dissatisfaction process experienced by consumers and its impact on others who demand the same product category. The paper also explains about value migration and how marketers must do in facing it

KEBIJAKAN PEMBANGUNAN KAWASAN INDUSTRI YANG BERWAWASAN LINGKUNGAN (ECO-INDUSTRIAL PARK) Yunita Ismail
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

The construction industry by concentrating the industry in one place, which is called as an industrial area, is intended to suppress the spread of the environmental impact of the industry. Another goal is that the existence of the industry in the same place will double impact on society. Bu tthese objectives must be followed by the fulfillment of strict criteria. Such criteria starting from the allotment of land for the establishment of industrial zones, to the obligations of waste management or environmental impact. Industrial estate development policy must pay attention to the environmental aspects thus awakened environmentally sound industrial area.

THE RELEVANCY INTER-MARKET THEORY TO EXPLAIN GLOBAL FINANCIAL CRISIS Iman Heru Wijayanto; Albert Hasudungan
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

This research will examine the relevancy of the inter-market theory to describe the relationship among financial market variables in the inflationary stage, where the global crisis happens. From the empirical finding, the relationship between stock and commodities prices is relevant with the inter-market theory. Furthermore, inter-market theory is similar with the empirical relationship between exchange rates and commodities. However, empirical relationship between commodities and bonds prices is not relevant with the relationship in the inter-market theory. This irrelevant relationship respectively occurs in the relationship between bonds and stocks prices. A quantitative method by using secondary data is used to explain correlation among these markets. Therefore, inter-market theory needs to be complement with other theories to explain such irrelevant relationship between financial market variables.

PENGARUH PRIVATE LABEL TERHADAP KESADARAN MEREK DAN CITRA MEREK PADA KONSUMEN HIPERMARKET (STUDI PADA GIANT DAN HYPERMART DI KOTA BANDUNG) Aisah Asnawi
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Private label brand is a product that can only be found in the retailer. The presence of private label is now well known and has a high achievement in some developed countries. As for Asia Pacific, especially Indonesia, private label still has not become the primary choice when shopping for consumers. Private label products to compete hard with the brand manufacturer. This research was conducted to determine customer perceptions of private label, brand awareness and brand image and analyze the influence of large private label brand awareness and brand image are partial. Kind of research is descriptive and research methods verifikatif with descriptive and explanatory survey. The data obtained through questionnaires, interviews, and observations in the field. The results of data collection with the primary data source obtained from the sample of 115 respondents. The method of analysis used is Structural Equation Modeling (SEM). Review of each indicator, the results show that respect to each indicator, the results show that the assessment of the private label, brand awareness and brand image falls into both categories. From the results of statistical tests in mind that private label has a significant influence on brand awareness and brand image are partial. For the highest impact found in the Giant hypermarket and the last impact found in the Hypermart.

Komitmen Organisasi, Akuntabilitas, dan Organization Citizenship Behavior di Institusi Militer Supeni A Mapuasari; Hadi Mahmudah
FIRM Journal of Management Studies Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Organizational citizenship behavior in Military Institution in Indonesia was rarely being evaluated. Thus, the research is aimed to find an empirical evidence supporting the factors affecting organization citizenship behaviour by taking organization commitment as the independent variable and accountabiilty as the intervening variable . One hundred survey questionaires gathered and analized with smartPLS. Organization commitment is proven to have a direct influence toward organization citizenship behaviour, while accountability mediates the direct influence between organization commitment andorganization citizenship behavior. This research enrices literature contribution toward organization citizenship behaviour variable in military aspect.

Analisis Pengelolaan Lingkungan IKM Otomotif dengan Simbiosis Industri Yunita Ismail
FIRM Journal of Management Studies Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

The application of industrial symbiosis approach requires collaboration and synergy among the perpetrators. At IKM automotive components collaboration and synergy has occurred in order to meet the production process as the supply chain. Therefore the aim of this study was to analyze and implement synergies between SME development efforts in the automotive components KIJ and its surroundings; to analyze the management of waste, energy consumption, water consumption and by-products among SMEs in the automotive component and surrounding KIJ; and analyze the formation of industrial symbiosis in SME automotive components KIJ and surrounding areas. The sampling method is done deliberately by 30 IKM automotive parts and used questionnaires to obtain data. Data were analyzed using multiple regression analysis to obtain the effect of the independent variable (energy consumption, water consumption, waste and byproducts) to the dependent variable (sustainability). Data analysis showed that cooperation between SMEs of automotive components has occurred but is still limited to business cooperation has not been on the cooperation of environmental management. Variable waste management and water consumption significantly affect sustainability, because both activities shown by these two variables have been implemented by the SME automotive components. Variable energy consumption and by-products did not significantly affect the sustainability, because the energy consumption activities and byproducts in the automotive component SMEs have not been implemented. Industrial symbiosis approach as an approach to environmental management can be carried out among SMEs of automotive components, but still a lot of support is needed.

Model Pengembangan Kampung sebagai Desa Inovatif (Studi Kasus Kota Palembang) Dedi Rianto Rahadi
FIRM Journal of Management Studies Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

The village is a village resident innovative society able to recognize and address as well as the use of advanced technology or new ways to tackle the problem and improve the economy by way of using existing technology around his environment independently. This study aims to develop a model village as a village innovative. The research object in Palembang and the research methods used by kualititif descriptive approach. The results showed an innovative rural development model is needed to approach the competitive advantage of each in every village in Palembang. Poverty is difficult to remove, but with the advantages of each mengedapankan each household expected by society to be independent. Innovative village in Palembang developed in villages with the highest poverty levels the District Seberang Ulu I model with the involvement of all relevant elements between the government, employers and society.

The Influence of Promotion Approach and Store Layout on Impulse Buying Behavior Jhanghiz Syahrivar
FIRM Journal of Management Studies Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

This research aimed to determine factors which influenced impulse buying behavior at one of local clothing retail store in Cikarang. Based on the previous studies, Promotion Approach and Store Layout were hypothesized as the independent variables which influenced Impulse Buying Behavior as the sole dependent variable. The researcher employed SPSS and binomial logistic regression to analyze the data collected from questionnaires spread to 200 customers of the local clothing retail store. The result of this research suggested that Promotion Approach and Store Layout significantly influenced Impulse Buying Behavior. The biggest influencer to Impulse Buying Behavior was Promotion Approach.

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Mohammad Shihab

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+6281280255415

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Editorial Address
Jalan Ki Hajar Dewantara Kota Jababeka, Cikarang, Bekasi 17550

Location
Kota bekasi,

Jawa barat

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Mohammad Shihab

Contact Email shihab@president.ac.id

Phone +6281280255415

Journal Mail Official -

Editorial Address Jalan Ki Hajar Dewantara Kota Jababeka, Cikarang, Bekasi 17550

Location Kota bekasi, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Mohammad Shihab

Contact Email
shihab@president.ac.id

Phone
+6281280255415

Journal Mail Official
-

Editorial Address
Jalan Ki Hajar Dewantara Kota Jababeka, Cikarang, Bekasi 17550

Location
Kota bekasi,

Jawa barat

INDONESIA