Jurnal ekonomi Manajemen dan Bisnis (JUBIS)
Vol 4 No 1 (2023): JURNAL EKONOMI MANAJEMEN DAN BISNIS

PENGARUH MOTIVASI BELANJA HEDONIS, UANG SAKU DAN PROMO DISKON TERHADAP PEMBELIAN IMPULSIF MAHASISWA JURUSAN MANAJEMEN UNIVERSITAS ISLAM NEGERI SUMATERA UTARA PADA APLIKASI SHOPEE

Muhammad Arif (UIN Sumatera Utara)
Nursantri Yanti (UIN Sumatera Utara)
Vania Sally Nabila (Unknown)

Article Info

Publish Date
07 Jul 2023

Abstract

This study aims to determine the effect of hedonic shopping motivation, pocket money and discount promos on impulse purchases of students majoring in management at the State Islamic University of North Sumatra on the Shopee application. This research was conducted on all active management students of the State Islamic University of North Sumatra with a population of 844 students and a sample of 89 students. The sampling technique in this study uses a probability sampling approach using random sampling, namely random sampling. This study used primary data obtained using questionnaires. The data analysis techniques used in this study are descriptive statistical tests, classical assumption tests, multiple linear regression analysis and hypothesis tests. The results proved that hedonic shopping motivation, pocket money and discount promos had a positive and significant effect on the impulse purchases of students majoring in management at the State Islamic University of North Sumatra on the Shopee application.

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Journal Info
Jurnal ekonomi Manajemen dan Bisnis (JUBIS)
Website

Abbrev

jubis

Publisher

Institut Teknologi dan Bisnis Asia Malang

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Ekonomi Manajemen dan Bisnis (Jubis) diterbitkan oleh Program Pasca sarjana Magister Manajemen Institut Teknologi dan Bisnis Asia. Jubis menyediakan forum bagi Mahasiswa dan Dosen untuk mengeksplorasi masalah dan merefleksikan penelitian kuantitatif. Jubis adalah jurnal daring yang ...