E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02

Pengaruh Strategi Pemasaran Spiritual, Emosional dan Rasional Terhadap Loyalitas Pelanggan Kangen Water di Malang Raya

Wiyodiningrum Eka Nurazizah (Universitas Islam Malang)
Budi Wahono (Unknown)
Eris Dianawati (Universitas Islam Malang)

Article Info

Publish Date
08 Jul 2023

Abstract

Abstract This study aims to test and explain the effect of spiritual, emotional and rational marketing strategies on kangen water customer loyalty in Malang. The number of samples collected was 100 respondents. By using the Purposive Sampling method as a sampling technique. This study uses multiple linear analysis, using SPSS. The results of this study indicate that spiritual marketing has a significant effect on customer loyalty, emotional marketing has a significant effect on customer loyalty, rational marketing has a significant effect on customer loyalty. Keywords: Spiritual Marketing, Emotional Marketing, Rational Marketing, Customer Loyalty. 

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...