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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Penelitian Teori & Terapan Akuntansi (PETA) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM
Eris Dianawati
Universitas Islam Malang
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Implementasi E-Commerce untuk Pengembangan Market Produk Kewirausahaan Mahasiswa Alexius Endy Budianto; Didik Iswahyudi; Eris Dianawati
Jurnal Pemberdayaan Masyarakat Vol 5 No 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v5i2.5010

Abstract

The development of student entrepreneurship at the University of Kanjuruhan Malang is starting to show results. This is very supportive of government programs in their development in line with increasing economic growth. Furthermore, it has an impact on student entrepreneurial actors to be more creative and innovative in effective marketing strategic planning. Most entrepreneurial students have difficulty developing because they do not understand how to market a product effectively, display product packaging attractively so that it has high selling value and manages their business well. On this occasion, we aim to provide solutions through the Entrepreneurship Development Program of the University of Kanjuruhan Malang which collaborates with micro, small and medium enterprises (MSMEs) in Malang City and Regency, in the form of a digital marketing strategy, namely e-commerce. The method we use in this activity is conducting workshops by forming student groups according to their target products and market reach, and providing assistance to these student groups. The investment that we provide is in the form of e-commerce applications. The results of the investment show a significant change in marketing among entrepreneurial students at Kanjuruhan University of Malang.
Sosialisasi dan Pelatihan Pencatatan Laporan Keuangan dan Kewajiban Perpajakan untuk UMKM Jeni Susyanti; Siti Aminah Anwar; Eris Dianawati; Khoirul Anam; Rosa Yuliati; Razzan Zaki Muhamad; Ledys Juncia Prinanta
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 3 No. 3 (2022): Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v3i3.19262

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi dan pendampingan kepada pelaku UMKM mengenai pemahaman tentang pencatatan laporan keuangan yang benar dan kewajiban perpajakan serta penggunaan Aplikasi pencatatan keuangan dan pelaporan pajak. Metode yang diterapkan adalah dengan melakukan observasi dan wawancara, serta bimbingan teknis. Hasil dari kegiatan ini, para pelaku UMKM memperoleh pemahaman dan pengetahuan tentang pencatatan laporan keuangan dan kewajiban perpajakan UMKM pada tiga mitra di kecamatan kedungkandang, Kota Malang.
Pengaruh Kualitas Produk, Citra Merek, Dan Celebrity Endorser Terhadap Minat Beli Pada Produk Ms Glow (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2018) Shabilla Nur Azizah Fauzy; Nurhidayah Nurhidayah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of product quality, brand image, and celebrity endorser on buying interest in the Ms Glow Beauty, a case study of FEB UNISMA students class 2018. the population in this study were students of FEB UNISMA. This research includes explanator research with a quantitative approach. The sampling used was purposive samping, with a total sample of 97 respondent data collection techiniques using questionnaires via google from. The population in this study was FEB UNISMA students class 2018. the result of this study product quality and brand image partially affect buying interest but of the celebrity endorser variable it has no effect on buying interest because consumers have been familiar with Ms Glow Beauty product beforse the celebrity endorse. Keywords: Product Quality, Brand Image, Celebrity Endorser, And Buying Interest
Pengaruh Kedisiplinan, Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada Flora Wisata Santerra De Laponte) Yuzril Hanafi Aryanata; Nurhidayah Nurhidayah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine the effect of discipline, work motivation and work environment on employee performance (Case Study on Flora Wisata Santerra De Laponte). This study uses a quantitative approach. Saturated sample is a sampling technique if the entire population is used as a sample, the total sample in this study is 70 people. To solve the problem in this research, using validity test, reliability test, normality test, path analysis test, hypothesis test which includes direct effect with t test, indirect effect with Sobel test, and coefficient of determination test R2. This study uses hypothesis testing with the help of SPSS 16.0. The results of this study are the independent variables Discipline, Work Motivation, Work Environment have a significant effect together on the dependent variable of Employee Performance. Discipline variables have a significant effect on employee performance, discipline variables significantly affect employee performance and work environment variables significantly affect employee performance Flora Wisata Santerra De Laponte. Keywords : Employee performance, discipline, work motivation, work environment
Analisa Produktivitas Kerja Karyawan Bagian Produksi Ditinjau Dari Aspek Lingkungan Kerja, Kesehatan dan Keselamatan Kerja (K3) Shafa Aurelia Azzahra; Nurhidayah Nurhidayah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine how the influence of the work environment, occupational health and safety (K3) on the work productivity of employees in the production division of PT Mega Prakarsa Engineering Indonesia Sidoarjo. The population used in this study were 45 employees. In this study using a saturated sample because the population is not more than 100 people, the authors took 100% of the population. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. The tests used in this study are the F test and t test. The results of this study indicate that simultaneously the work environment, occupational health and safety (K3) have a positive-significant effect on the work productivity of employees in the production division of PT Mega Prakarsa Engineering Indonesia Sidoarjo. And based on the results of the partial test (TEST) the variables Work environment, occupational health and safety (K3) have a significant positive effect on the work productivity..Keywords: Work Environment, Occupational Health and Safety (K3) and Work Productivity
Analisa Pengaruh Brand Image, Brand Trust, Dan Brand Ambassador Terhadap Minat Beli Pada Platformm Digital Shopee (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Nurzakiah Ahmad; Mohammad Rizal; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study pursuits to decide the analysis impact of brand image, brand trust, brand ambassador on the purchase intention of platform digital shopee (a case take in  Economics and Business students, Islamic University of Malang). The method used in quantitativ data types. The technique utilized in descriptive studies evaluation with quantitative records. The pattern in this examine found 75 respondents. With the method used on this look at purposive sampling. The impact confirmed that Brand image, Brand trust, and Brand ambassador have a significant  impact on  purchase intention. Brand image have a significant impact on Purchase intention. Brand trust have a significant impact on Purchase intention. Brand ambassador have a significant impact on Purchase intention.  Keywords: Brand Image, Brand Trust, Brand Ambassador And Purchase Intention.
Pengaruh Profitabilitas, Likuiditas, Dan Leverage Terhadap Nilai Perusahaan (Studi Kasus Pada Perusahaan Manufaktur Sub Sektor Food And Beverage Yang Terdaftar Di BEI Tahun 2018-2020) Miswati Miswati; Ronny Malavia Mardani; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to test wether there is a partial effect between the variables Profitability, liquidity and leverage on company value. The researcher used secondary data with saturated samples and purposive sampling methods as determinats of the sample criteria. By obtaining a sample according to the criteria of 22 companies in the 2018-2020 period wiith data procssing using the SPSS aplication. The results show that profitability (Return on Assets) has a significant effect on firm value, liquidity (Current Ratio) does not negative affect firm value, leverage (Debt to Equity Ratio) has no significant effect on firm value. Keywords: Profitability, Liquidity, Leverage, Firm Value
Pengaruh Media Sosial, Brand Image, Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Masa Pandemi Covid-19 (Study Kasus Om.Kopi) Fairuz Dary Hanif; Achmad Agus Prioyono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine the effect of social media, brand image, and product quality on purchasing decisions in the midst of the COVID-19 pandemic. This study uses a quantitative approach with the method used in this study is multiple linear regression with the help of the sspss 20 program and using a sample of 200 respondents.The results of this study are the variables of social media, brand image, and product quality simultaneously have a positive and significant effect on purchasing decisions in the midst of the COVID-19 pandemic. Keywords: Social Media, Brand Image, Product Quality.
Pengaruh Strategi Pemasaran Spiritual, Emosional dan Rasional Terhadap Loyalitas Pelanggan Kangen Water di Malang Raya Wiyodiningrum Eka Nurazizah; Budi Wahono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to test and explain the effect of spiritual, emotional and rational marketing strategies on kangen water customer loyalty in Malang. The number of samples collected was 100 respondents. By using the Purposive Sampling method as a sampling technique. This study uses multiple linear analysis, using SPSS. The results of this study indicate that spiritual marketing has a significant effect on customer loyalty, emotional marketing has a significant effect on customer loyalty, rational marketing has a significant effect on customer loyalty. Keywords: Spiritual Marketing, Emotional Marketing, Rational Marketing, Customer Loyalty. 
Pengaruh Price, Service Qality Dan Marketing Online Terhadap Keputusan Pembelian Di E-Commerce Shopee (Studi Kasus Pada Kaum Generasi Z Di Kota Malang) Galih Dewa Nabilla Hafidh; Jeni Susyanti; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to investigate how purchasing decisions are affected by price, service quality, and online marketing at E-commerce Shopee. The data was obtained by distributing questionnaires to Generation Z in Malang city which were selected using the purposive sampling method and the number of samples was determined using the Maholtra formula and the results obtained were 90 respondents. In this study, IBM SPSS V.25 for Windows was utilized for data analysis. The validity test, reliability test, normality test, classical assumption test, multiple linear regression test, hypothesis test, and coefficient of determination are among the data testing methodologies employed in this study. The results of this study indicate that Price has a significant effect on Purchasing Decisions, Service Quality has a significant effect on Purchasing Decisions, and Online Marketing has a significant effect on Purchase Decisions. Keywords: Price, Service Quality, Online Marketing, Purchasing Decisions.
Co-Authors Achmad Agus Prioyono Alexius Endy Budianto Budi Wahono Didik Iswahyudi Fairuz Dary Hanif Galih Dewa Nabilla Hafidh Jeni Susyanti Khoirul Anam Ledys Juncia Prinanta Miswati Miswati Mohammad Khafid Al Ayyubi Mohammad Rizal Muhammad Habibi Rohman Zulkarnaen Nosilia Fristiani Nur Hidayati Nurhidayah Nurhidayah Nurzakiah Ahmad Pardiman Pardiman Razzan Zaki Muhamad Rizal Rahmatulloh Ronny Malavia Mardani Rosa Yuliati Shabilla Nur Azizah Fauzy Shafa Aurelia Azzahra Siti Aminah Anwar Siti Mufidatun Kasanah Usi Apriliani Wiyodiningrum Eka Nurazizah Yuzril Hanafi Aryanata