Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal E-JRM
Wiyodiningrum Eka Nurazizah
Universitas Islam Malang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Strategi Pemasaran Spiritual, Emosional dan Rasional Terhadap Loyalitas Pelanggan Kangen Water di Malang Raya Wiyodiningrum Eka Nurazizah; Budi Wahono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to test and explain the effect of spiritual, emotional and rational marketing strategies on kangen water customer loyalty in Malang. The number of samples collected was 100 respondents. By using the Purposive Sampling method as a sampling technique. This study uses multiple linear analysis, using SPSS. The results of this study indicate that spiritual marketing has a significant effect on customer loyalty, emotional marketing has a significant effect on customer loyalty, rational marketing has a significant effect on customer loyalty. Keywords: Spiritual Marketing, Emotional Marketing, Rational Marketing, Customer Loyalty. 
Co-Authors Eris Dianawati