<![CDATA[Effective learning should involve many elements of learning, one of which is the use of learning media. Looking back over the past 3 years, where the Covid 19 Pandemic has spread in every sector of life, the education sector is no exception. For this reason, after the Covid-19 pandemic, the way of learning that was previously done online has changed, now it is done offline again. As a result, various adjustments to face-to-face learning patterns are needed. One of the efforts to use learning media in the form of learning videos is a solution that helps lecturers deliver learning material. By combining audio and visual elements, learning videos have the power to facilitate student learning to be more effective with its repeatable nature. The purpose of this study was to see the effectiveness of using learning videos on student learning outcomes in Digital PR courses. The research method used is quantitative descriptive analysis. The results of this study were as many as 91% of students were helped by the learning videos used. Thus, the use of learning videos is considered effective in improving student learning outcomes with an average learning mastery of 93%.]]>
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