Jurnal Tekinkom (Teknik Informasi dan Komputer)
Vol 6 No 1 (2023)

ANALISIS DATA MINING UNTUK PENGARUH KUALITAS PELAYANAN, PENGIKLANAN, DAN HARGA TERHADAP KEPUTUSAN KONSUMEN DALAM MEMILIH PENJUAL ONLINE

Elfrin Hulu (Universitas Prima Indonesia)
Yonata Laia (Universitas Prima Indonesia)
Naomita Sihombing (Universitas Prima Indonesia)
Wandry Sitorus (Universitas Prima Indonesia)
Yuliani C. Simanjorang (Universitas Prima Indonesia)



Article Info

Publish Date
30 Jun 2023

Abstract

Almost everyone uses this buying option when selling online, for example, home appliances, fabrics, and many other products sold online. Some consumers complain that the service is still ineffective, and scams pretending to sell products sold through the site are common. As this study shows, many of the jobs humans do today can be done by computer systems. This study explores how to identify optimal online sales sites using the K-NN method. The aim is to prevent consumers from making mistakes when shopping online. It is hoped that this system will help visitors find simple and useful websites. All human activity must be innovative. This research has solved this problem and enabled the construction of an easy-to-use system. Based on calculations of load speed 2, page structure 3, interesting titles and content 4, short and recognizable links 5, and the results are useful.

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Journal Info

Abbrev

Tekinkom

Publisher

Subject

Computer Science & IT

Description

Jurnal TEKINKOM merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu komputer dan sistem informasi, seperti : Pemrograman Jaringan, Jaringan Komputer, Teknik Komputer, Ilmu Komputer/Informatika, Sistem ...