Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Vol 7 No 3 (2023): Volume 7 Nomor 3 Tahun 2023

Pemberdayaan Kelompok Pelaku Usaha Handycraft di Desa Bibis Kasihan Melalui Pelatihan Digital Marketing

Palupi Sri Wijayanti (Universitas PGRI Yogyakarta)
Kristina Warniasih (Universitas PGRI Yogyakarta)
Ahmad Agung Yuwono (Universitas PGRI Yogyakarta)
Tri Ratna Herawati (Universitas PGRI Yogyakarta)

Article Info

Publish Date
20 Jul 2023

Abstract

This community service aims to provide assistance for handicraft business actors in Bibis Kasihan Bantul Village regarding the concept of digital marketing and empower these business actors to have various promotional videos. The community service activities are carried out through seven stages: site analysis, problem identification, determination of work goals, problem-solving design, social approach, implementation of service activities, evaluation of activities, and results of service. In the last stage, the closing is done by providing an evaluation of the video marketing that has been owned by business actors by looking at the digital footprint of followers and viewers. The results of the service showed an increase in posting business products through social media. In addition, this service is expected to have an impact on the community to optimize sales through digital marketing.

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Journal Info
Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Website

Abbrev

PPM

Publisher

Universitas Nusantara PGRI Kediri

Subject

Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering

Description

Jurnal Ilmiah Pengabdian kepada Masyarakat Terbitan Berkala Ilmiah ini merupakan publikasi ilmiah di bidang pengabdian dan pemberdayaan masyarakat dengan cakupan bidang : Pembangunan manusia dan daya saing bangsa, Pengentasan kemiskinan berbasis sumber daya lokal, Pengelolaan wilayah pedesaan dan ...