Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Vol 3 No 1 (2023): The 3rd Conference on Management, Business, Innovation, Education and Social Scie

Fps Moba Video Game Popularity Analysis Using Quantitative Approach: A Case Study Of Apex Legends

Andreas Andreas (Universitas Internasional Batam)
Tony Wibowo (Universitas Internasional Batam)

Article Info

Publish Date
10 May 2023

Abstract

One of the technology products in the field of entertainment that is most popular among teenagers today is games. One of the most popular games now is Apex Legends, the goal of this research is to answer what makes this game become so popular compared to other games. The quantitative approach was used to gather information about the population’s condition. By using UTAUT2 Model, it was found that the factors that influence Apex Legends popularity are Effort Expectation, Facilitation Condition, and Habit with Effort Expectation having a significance value of 0,043, and both Facility Condition and Habit having a significance value of 0,000. In conclusion, these findings show that Apex Legends is still very much influenced by social factors rather than the mechanic aspects of video games.

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Journal Info
Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Website

Abbrev

combines

Publisher

Universitas Internasional Batam

Subject

Aerospace Engineering Arts Social Sciences Other

Description

Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conducting a research is one of the implementations of Three Pillars of Higher Education that has a crucial role for the development of science, technology, and arts as well as for the improvement of the welfare ...