Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co

Analisis Pengaruh Perceived Authenticity, eWOM,Price Sensitivity Terhadap Purchase Intention Di Mediasi oleh Perceived Value Pembelian Sepatu Olahraga Original di Kota Batam

Lady Lady (Universitas Internasional Batam)
Ageng Ageng (Universitas Internasional Batam)

Article Info

Publish Date
28 Apr 2021

Abstract

This study aims to examine the effect of Perceived Authenticity, eWOM, Price Sensitivity on Purchase Intention Mediated by Perceived Value in Purchasing Luxury Branded Sports Shoes in Batam City. Data testing was carried out by distributing questionnaires online to 356 respondents in the form of Google with the criteria of users who have bought luxury branded shoes. Data processing used non-probability sampling methods and primary data were analyzed using SPSS and Smart PLS programs. The results of this study indicate that for all variables have a significant positive effect on Purchase Intention except Perceived Value which shows a significant negative.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Website

Abbrev

combines

Publisher

Universitas Internasional Batam

Subject

Aerospace Engineering Arts Social Sciences Other

Description

Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conducting a research is one of the implementations of Three Pillars of Higher Education that has a crucial role for the development of science, technology, and arts as well as for the improvement of the welfare ...