BULLET : Jurnal Multidisiplin Ilmu
Vol. 2 No. 3 (2023): BULLET : Jurnal Multidisiplin Ilmu

Analisis Suasana Café, Kualitas Produk dan Persepsi Harga terhadap Kepuasan Pelanggan di café Masalalu

Widi Apriliya (Universitas ASA Indonesia)
Efiani (Universitas ASA Indonesia)

Article Info

Publish Date
30 Jun 2023

Abstract

With the times and the emergence of coffee shop businesses in Indonesia, now a favorite drink among young people, café businesses must be able to compete with their competitors or business rivals by providing the best service, and also think about strategies to be able to attract consumers. The purpose of this study was to analyze the atmosphere of the café, price perceptions, and product quality and their impact on customer satisfaction at the Masalalu Rawa Domba café. The population is all people who visit Masalalu cafe, and the sample is people who have visited 2 times or more. The number of samples taken was 120 respondents, the techniques used are purposive sampling. The results show that the influence of the cafe atmosphere, product quality and also price perceptions simultaneously influence customer satisfaction.

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Journal Info
BULLET : Jurnal Multidisiplin Ilmu
Website

Abbrev

bullet

Publisher

CV. Multi Kreasi Media

Subject

Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing

Description

- Ilmu Komputer - Kemasyarakatan - Kewirausahaan - Manajemen - Ekonomi - Manajemen - Agama - Ilmu Hukum - Pendidikan - Pertanian - Sastra - Teknik - Dan Bidang Ilmu ...