Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Vol. 1 No. 2 (2023): Juni : MASIP

Statistik Deskriptif Keputusan Pembelian Konsumen Melalui Branding Produk

Sani Rusminah (Universitas Islam Lamongan)
Muhamad Taufik (Universitas Islam Lamongan)

Article Info

Publish Date
30 Jun 2023

Abstract

During the pandemic, public interest in cycling has increased. The impact of cycling on society in Indonesia can also be seen from the sales aspect. Compared to the previous year, bicycle sales in 2020 increased by 40%. Of this increase, the most prominent is public interest in imported bicycles, one of which is Canyon. In Indonesia itself, there are various kinds of bicycle brands, ranging from imported or local components, with various models and price ranges. Therefore, it is necessary to make efforts from Canyon producers to increase purchase intention in Canyon bicycle products.

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Journal Info
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Website

Abbrev

MASIP

Publisher

Politeknik Kampar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Sub Rumpun ILMU EKONOMI 1 Ekonomi Pembangunan 2 Akuntansi 3 Ekonomi Syariah 4 Perbankan 5 Perpajakan 6 Asuransi Niaga (Kerugian) 7 Notariat 8 Bidang Ekonomi Lain Yang Belum Tercantum Sub Rumpun ILMU MANAJEMEN 1 Manajemen 2 Manajemen Syariah 3 Administrasi Keuangan (Perkantoran, Pajak, Hotel, ...