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All Journal MANABIS: Jurnal Manajemen dan Bisnis Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Muhamad Taufik
Universitas Islam Lamongan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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OPTIMALISASI PENJUALAN DAN DISTRIBUSI PADA UMKM RENGGINANG CRISPY SRI REJEKI PASCA PANDEMI MELALUI JASA DELIVERY ONLINE DI WILAYAH LAMONGAN KOTA Levia Inggrit Sayekti; Muhamad Taufik
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 4 (2022): Desember 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.89 KB) | DOI: 10.54259/manabis.v1i4.1387

Abstract

This situation of course greatly affects the Indonesian economy, especially the MSMEs in Lamongan City. The decrease in turnover that occurred in MSMEs was also very significant, including a decrease in business fields, namely the food and beverage sector. Online sales can be used as a strategy and means to boost economic life during a pandemic. The object of this research is the Rengginang Crispy Sri Rejeki MSME located in Geneng Hamlet near Lamongan Regency. This research aims to enable Rengginang Crispy Sri Rejeki SMEs to optimize the use of delivery services as marketing and distribution media. The method for obtaining data in the research is using a qualitative approach and conducting direct interviews with informants from the Rengginang Crispy Sri Rejeki UMKM business actors in Lamongan and also using a SWOT analysis. The results showed that sales and distribution of Rengginang Crispy Sri Rejeki through delivery services, especially local delivery in Lamongan such as cita delivery, boss delivery, and others. Collaboration between MSMEs by utilizing delivery partner services can optimize the distribution and promotion of Rengginang Crispy Sri Rejeki MSMEs so that goods can be ensured to arrive at their place and be received by consumers in intact condition.
Statistik Deskriptif Keputusan Pembelian Konsumen Melalui Branding Produk Sani Rusminah; Muhamad Taufik
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i2.220

Abstract

During the pandemic, public interest in cycling has increased. The impact of cycling on society in Indonesia can also be seen from the sales aspect. Compared to the previous year, bicycle sales in 2020 increased by 40%. Of this increase, the most prominent is public interest in imported bicycles, one of which is Canyon. In Indonesia itself, there are various kinds of bicycle brands, ranging from imported or local components, with various models and price ranges. Therefore, it is necessary to make efforts from Canyon producers to increase purchase intention in Canyon bicycle products.
Co-Authors Levia inggrit sayekti Sani Rusminah