Jurnal Ekonomi
Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September

THE INTENTION TO SWITCH CONVENTIONAL BANK CUSTOMERS TO DIGITAL BANKS DEVELOPMENT IS SUCCESS MODEL

Habsy Qorisu Nurhafidz (Universitas Stikubank Semarang)
Ignatius Hari Santoso (Universitas Stikubank Semarang)
Bambang Sutedjo (Universitas Stikubank Semarang)

Article Info

Publish Date
19 Jul 2023

Abstract

This study aims to determine the effect of system quality, information quality, service quality, and gender on the intention to switch BCA customers. The population used is BCA customers in 2023. The samples taken in this study were 100 consumers. Sampling using purposive sampling. Data analysis using multiple regression analysis. The results showed that system quality, information quality and service quality had a positive and significant effect on switching intentions. And gender has no effect and is not significant on switching intentions.

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...