International Journal of Health, Engineering and Technology
Vol. 2 No. 2 (2023): IJHET JULY 2023

Determinant Factors of Personal Innovativeness in Information Technology of Ride-Hailing New Brand: The Role of Gender

Arny Lattu (Universitas Nusa Putra)
Agung Maulana (Universitas Nusa Putra)

Article Info

Publish Date
04 Aug 2023

Abstract

The objective of this study is to examine the influence of electronic word of mouth (E-WOM), social influence (SI), and perceived system and service quality (PSSQ) on personal innovativeness in information technology (PIIT) with respect to the adoption of a novel ride-hailing application brand. The research object selected for this study is the MAXIM and InDriver application, which represents a new brand in the market. The present study employed a questionnaire-based survey to gather data from a sample of 553 individuals who identified as users of either MAXIM or InDriver and who belong to the Z generation. The study employed the use of structural equation modeling (SEM) techniques, specifically utilizing the SMART-PLS software version 3. The findings of the study indicate that electronic word-of-mouth (E-WOM), social influence, and perceived system and service quality have a positive impact on an individual's inclination to adopt a new brand of ride-hailing application. . Furthermore, the findings indicate that gender impacts the propensity to adopt a new brand of ride-hailing application, with men exhibiting a greater inclination towards innovative experimentation than women.

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Journal Info
International Journal of Health, Engineering and Technology
Website

Abbrev

ijhet

Publisher

CV. AFDIFAL MAJU BERKAH

Subject

Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Dentistry Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Medicine & Pharmacology Nursing Public Health Veterinary

Description

International Journal of Health, Engineering and Technology (IJHET) is to provide research media and an important reference for the progress and dissemination of research results that support high-level research in the field of Health, Engineering and technology. Original theoretical work and ...