Negotium: Jurnal Ilmu Administrasi Bisnis
Vol 5, No 2 (2022): Negotium Vol. 5 No. 2 Juli-Desember 2022

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA “ SEVEN BARBERSHOP” DI BIREUEN

Khairun Nisa (Universitas Malikussaleh)
Nursakinah Ritonga (Universitas Malikussaleh)

Article Info

Publish Date
15 Dec 2022

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction at Seven barbershops in Bireuen. The data used in this research is primary data of 100 Seven Barbershop consumers. The sampling technique used is a technique based on convenience. The method used to analyze the relationship between the independent variables and the dependent variable is a multiple linear regression method. The results of the research partially show that service quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction.

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Journal Info
Negotium: Jurnal Ilmu Administrasi Bisnis
Website

Abbrev

na

Publisher

Universitas Malikussaleh

Subject

Economics, Econometrics & Finance Social Sciences

Description

Negotium: Jurnal Ilmu Administrasi Bisnis publishedby Program Studi Administrasi Bisnis Universitas Malikussaleh, Lhokseumawe Aceh Indonesia. This journal is based on the peer-review process and is published twice a year. Negotium: Jurnal Ilmu Administrasi Bisnis receives research articles and ...