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All Journal The International Journal of Accounting and Business Society Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Negotium: Jurnal Ilmu Administrasi Bisnis
Ritonga, Nursakinah
Universitas Malikussaleh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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THE INFLUENCE OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON INTENTION TO USE GOJEK APPLICATION AND ITS IMPACT ON PURCHASE DECISION OF GOJEK SERVICES Hutagalung, Ulianto; Sukriah, Yani; Ritonga, Nursakinah
The International Journal of Accounting and Business Society Vol 29, No 1 (2021): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose — The purpose of this reseacrh is to explain and analyze the influence of Perceived Usefulness  and Perceived Ease of Use on Intention to Use the Gojek application and its impact on Gojek service purchasing decisions.Design/methodology/approach — This study uses a quantitative approach using explanatory research. The population of this study is The citizen of Padangsidimpuan City, North Sumatera who use Gojek Services at least five times a month. To determine the sample of the population, researchers used Machin & Champbell (1987)  formula to obtain the number of respondents as many as 115 people. The sampling technique of this study is the nonprobability sampling technique. The method of data collection used a questionnaire distributed to the respondent and calculated using a Likert scale. Data analysis methods consist of test instruments, research requirements testing, and hypothesis testing with path analysis by SPSS.Findings — The results of this study indicate that the Perceived Usefulness and Perceived Ease of Use has a positive and significant effect on the Intention to use Gojek application. Practical Implications — Perceived Usefulness and Intention to Use Gojek application has a positive and significant influence on purchasing decisions, while the Perceived Ease of Use has no significant influence on Purchasing Decisions.Keywords Perceived Usefulness, Perceived Ease of Use,  Intention to Use, Purchase Decision, GojekPaper Type Research Paper.
THE INFLUENCE OF PERCEIVED EASE OF USE, DISCOUNT, AND PERCEIVED USEFULNESS ON INTENTION TO USE GRAB APLICATION AND IT’s IMPACT ON PURCHASE DECISION OF GRAB SERVICES Ritonga, Nursakinah; Astuti, Endang Siti; -, Sunarti
The International Journal of Accounting and Business Society Vol 27, No 2 (2019): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ijabs.2019.27.2.3

Abstract

The purpose of this study is to explain and analyze the influence of Perceived Ease of Use, Discount, Perceived Usefulness  on Intention to Use the Grab application and its impact on Grab service purchasing decisions. This study uses a quantitative approach using explanatory research. The population of this study is undergraduate students in business administration study programs for 2017 and 2018 Faculty of Administrative Sciences, Universitas Brawijaya, Malang. with a total of 734 people. To determine the sample of the population, researchers used the Yakane formula to obtain the number of respondents as many as 90 people. The sampling technique of this study is non probability  sampling technique with the number of samples taken proportionally following the number of students in 2017 and 2018. The method of data collection used a questionnaire distributed to the respondent classes and calculated  using a Likert scale.Data analysis methods consist of test instruments, research requirements testing and hypothesis testing with path ananlysis by SPSS. The results of this study indicate that the Perceived Ease of Use, Discount, Perceived Usefulness has a positive and significant effect on the Intention to use Grab application. In addition the variable Perceived Ease of Use, Discount, Intention to Use Grab application also has a positive and significant influence on purchasing decisions. While the Perceived Usefulness variable has a positive but not significant effect on Purchasing Decisions.
STRATEGI PEMASARAN BUDIDAYA IKAN LELE PADA UD KARYA TANI DI KOTA LHOKSUEMAWE Nanda Ameliany; Nursakinah Ritonga; Hafizatun Nisak
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.709

Abstract

Marketing strategy is used to support activities in increasing the income of a business. The contribution of this research is to find out the marketing strategy used in catfish farming and what obstacles are found in the marketing strategy of catfish farming in Karya Tani Tumpok Teungoh, Banda Sakti District, Lhokseumawe City. Study Approach Based on qualitative research methods. The informants in this study were the owners, employees and customers of catfish at UD Karya Tani. Data analysis techniques include data reduction, data presentation and drawing conclusions. The researcher concludes that the marketing strategy for the catfish business at UD. Karya Tani is less effective and efficient because the identification of UD Karya Tani's customers does not increase, the business location is less strategic for marketing, promotional and marketing media are minimal, customer relations are limited. Constraints that occur include technical constraints, passive and minimal promotion constraints as well as poor distribution channels and ongoing handling efforts to optimize the applied marketing strategy.
PENGARUH PERCEIVED USEFULNESS TERHADAP NIAT MENGGUNAKAN APLIKASI SHOPEE PAYLATER DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN Nursakinah Ritonga; Nanda Ameliany
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.702

Abstract

Tujuan dari penelitian ini adalah untuk menjelaskan dan menganalisis pengaruh Perceived usefulness terhadap Niat Penggunakan aplikasi Shopee PayLater dan dampaknya terhadap Keputusan Pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan explanatory research. Populasi penelitian ini adalah mahasiswa program studi administrasi bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Malikussaleh, Aceh yang berjumlah 312 orang. Untuk menentukan sampel dari populasi, peneliti menggunakan rumus Yamane sehingga memperoleh jumlah responden sebanyak 76 orang. Teknik sampling penelitian ini adalah teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner yang disebar ke kelas-kelas responden dan dihitung dengan skala likert. Data dianalisis dengan menggunakan analisis jalur menggunakan SPSS. Metode analisis data terdiri dari Uji instrument, Uji Deskriptif, uji statistik inferensial, uji hipotesis dengan path ananlysis. Hasil penelitian ini menunjukkan bahwa Perceived usefulness memiliki pengaruh positif dan signifikan terhadap Niat Penggunaan aplikasi Shopee PayLater. Kemudian variabel Perceived usefulness dan Niat Penggunaan aplikasi Shopee PayLater juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.
PENGARUH PER CEIVED USEFULNESS TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI SHOPEE Nursakinah Ritonga
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2021): Negotium Vol. 4 No. 2 Juli-Desember 2021
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v4i2.6206

Abstract

This study aims to explain and analyze the effect of perceived usefulness on purchasing decisions on the Shopee application. The population of this research is Active Students of Business Administration Study Program, FISIP, UNIMAL, totaling 312 people. The number of samples in this study was taken using the Yamane formula with a standard error of 10% so that the number obtained was 76 people. The data analysis technique consists of several tests, namely the research instrument test which consists of validity and reliability testing and hypothesis testing using regression testing on the SPSS application. Based on the results of simple linear regression analysis, it is known that perceived usefulness has a positive effect on Purchase Decisions on the Shopee application among Business Administration Students, FISIP UNIMAL because the coefficient value obtained is positive, namely 0.576. Based on the results of the partial test or t test, the results show that perceived usefulness has a significant effect on purchasing decisions
PENGARUH PERCEIVED OF RISK (PERSEPSI RISIKO) TERHADAP MINAT BELI ONLINE Nadia Nadia; Nursakinah Ritonga
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.8109

Abstract

This study aims to examine the influence of perceived of risk on the online buying interest of  the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency. This research was conducted in Hamlet 1 of Tambon Tunong Village, Dewantara District, North Aceh Regency. This study used primary data in the form of questionnaires that were distributed to the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency who made online purchases. The data analysis methods used are instrument tests and classical assumption tests as well as simple linear regression tests using the help of SPSS version 26 software. The results of the partial test showed that the perceived of risk had a positive and significant effect on the online buying interest of  the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA “ SEVEN BARBERSHOP” DI BIREUEN Khairun Nisa; Nursakinah Ritonga
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2022): Negotium Vol. 5 No. 2 Juli-Desember 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i2.12632

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction at Seven barbershops in Bireuen. The data used in this research is primary data of 100 Seven Barbershop consumers. The sampling technique used is a technique based on convenience. The method used to analyze the relationship between the independent variables and the dependent variable is a multiple linear regression method. The results of the research partially show that service quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA PANTAI UJONG BLANG KOTA LHOKSEUMAWE Mulana Khairunnisa; Nursakinah Ritonga
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2023): Negotium Vol.6 No.1 Januari-Juni 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v6i1.8940

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth terhadap keputusan berkunjung. Penelitian ini dilakukan di Pantai Ujong Blang Kecamatan Banda Sakti Kota Lhokseumawe dengan menggunakan pendekatan kuantitatif. Penelitian ini menggunakan data primer berbentuk kuisioner yang dibagikan kepada pengunjung atau wisatawan Pantai Ujong Blang Kota Lhokseumawe sebanyak 100 responden. Metode analisis data yang digunakan adalah uji instrumen dan uji asumsi klasik serta uji regresi linier sederhana menggunakan bantuan perangkat lunak SPSS versi 26. Hasil dari pengujian secara parsial menunjukkan bahwa electronic word of mouth secara parsial berpengaruh positif dan signifikan terhadap keputusan berkunjung pada Pantai Ujong Blang Kota Lhokseumawe. Di mana nilai koefisien korelasi diperoleh sebesar 0,438 atau keputusan berkunjung ke Pantai Ujong Blang Kota Lhokseumawe akan meningkat sebesar 43,8% jika electronic word of mouth meningkat sebesar 1%.
ANALISIS PEMANFAATAN PELABUHAN PERIKANAN NUSANTARA DALAM MENINGKATKAN EKONOMI MASYARAKAT IDI RAYEUK KABUPATEN ACEH TIMUR Nanda Ameliany; Nursakinah Ritonga; Sufi Sufi; Lisa Iryani; Sjafruddin Sjafruddin; Failla Failla
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1374

Abstract

Pelabuhan Perikanan Nusantara Idi Rayeuk Kabupaten Aceh Timur merupakan salah satu Pelabuhan Perikanan terbesar di pantai Aceh Timur yang didukung oleh 385 Kapal Penangkap. Pelabuhan Perikanan Nusantara Idi Rayeuk juga sangat strategis dimana Pelabuhan ini berada di pusat pemerintah Kabupaten Aceh Timur sehingga menjadikannya mudah dijangkau oleh semua lapisan masyarakat. Penelitian ini bertujuan untuk menganalisis Pemanfaatan Pelabuhan Perikanan Nusantara dalam meningkatkan ekonomi masyarakat Idi rayeuk kabupaten Aceh Timur. Penelitian ini merupakan penelitian lapangan dengan menggunakan metode kualitatif deskriptif. Teknik pengumpulan data menggunakan teknik observasi, wawancara, dan dokumentasi. Kemudian data tersebut di analisis dengan tiga alur, yaitu reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pemanfaatan Pelabuhan Perikanan Nusantara dapat meningkatkan ekonomi masyarakat di Kecamatan Idi Rayeuk Kabupaten Aceh Timur. Pelabuhan Perikanan Nusantara merupakan salah satu pintu gerbang kegiatan perekonomian dimana mampu membuka peluang kerja untuk masyarakat selain itu Pelabuhan Perikanan Nusantara Idi juga mempunyai fasilitas yang sudah memadai sehingga masyarakat dapat memanfaatkan fasilitas tersebut untuk berniaga dan terciptanya berbagai peluang usaha bagi masyarakat, terutama sektor ekonomi kerakyatan yang dapat meningkatkan kesejahteraan masyarakat
Co-Authors Endang Siti Astuti Failla Failla Hafizatun Nisak Hutagalung, Ulianto Khairun Nisa Lisa Iryani Mulana Khairunnisa Nadia Nadia Nanda Ameliany Sjafruddin Sjafruddin Sufi Sufi Sukriah, Yani Sunarti -