Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Vol. 1 No. 3 (2023): Agustus : DINAMIKA PUBLIK

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada SPBU Klaligi Kota Sorong

Markskal France Selly (Universitas Victory Sorong)
Marthen Nauw (Universitas Victory Sorong)
Ratnasari Rana Bulan (Universitas Victory Sorong)

Article Info

Publish Date
14 Jul 2023

Abstract

This study aims to determine the Influence of Service Quality on Customer Satisfaction at Coco Ulakkarang Gas Station in Padang. The data collection methods used in this study were field research and literature research. The data analysis method used in this study is simple linear regression. The results of the study show that the t-test results indicate that the service quality variable has a significant effect on customer satisfaction, as evidenced by a calculated t-value of 3.530, which is greater than the critical value, and a calculated significance value of 0.000, indicating that the service quality variable has a significant effect on customer satisfaction.

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Journal Info
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Website

Abbrev

DINAMIKAPUBLIK

Publisher

Politeknik Kampar

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal ini fokus untuk mempublikasikan berbagai hasil penelitan dari berbagai disiplin ilmu bidang Manajemen dan Administrasi Bisnis dan berbagai ilmu ...