Jurnal Studi Komunikasi
Vol. 7 No. 2 (2023)

Public relations' robot: utopia or reality?

Dendi Pratama (Politeknik Bina Madani)
Mateo Jose A. Vidal (Loyola University Andalusia)
Dade Prat Untarti (Universitas Halu Oleo)
Dian Wardiana Sjuchro (Universitas Padjadjaran)
Rahmatiah (Universitas Negeri Gorontalo)

Article Info

Publish Date
29 Jul 2023

Abstract

In 2023, AI has become an integral part of daily life, swiftly embraced in both developed and smaller countries. This research focuses on raises the question: is AI a utopia or an inevitability, given the disruptions it brings to the digital landscape? Using Roger Fidler's mediamorphosis analysis, this research suggests that AI leans more towards a utopian outlook, where its disruptive impact allows for critical evaluation. The study aims to understand AI's value and conceptualisation in society. By recognising AI's transformative influence, this research contributes to the discourse by highlighting its potential as a utopian force while acknowledging its inevitable role in shaping the future.

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Journal Info
Jurnal Studi Komunikasi
Website

Abbrev

jsk

Publisher

Universitas Dr. Soetomo Surabaya

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive ...