International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Vol. 2 No. 4 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE

THE EFFECT OF PROMOTION, FINANCIAL CAPABILITY, AND EASE OF TECHNOLOGY ON DECISIONS TO USE E-WALLET (CASE STUDY: GOPAY USERS IN DKI JAKARTA)

Divia Priscilla (Universitas Negeri Jakarta)
Harya Kuncara Wiralaga (Universitas Negeri Jakarta)
Karunia Dianta Arfiando Sebayang (Universitas Negeri Jakarta)

Article Info

Publish Date
10 Jul 2023

Abstract

This study aims to investigate the factors namely, promotion, financial capability, and ease of technology that influence people's choices regarding whether or not to use Gopay in DKI Jakarta. Methods based on quantitative analysis in this line of research. This study's data source is primary data. Purposive sampling is used to collect data, with criteria including Gopay users who live in DKI Jakarta, are between 18 and 30, and have used Gopay wallets at least twice. The research sample amounted to 100 respondents. This study uses the multiple linear Regression analysis method. The results of this study indicate that 1) Promotion has a positive and significant effect on the decision to use the Gopay in DKI Jakarta, 2) Financial capability has a positive and significant effect on the decision to use the Gopay in DKI Jakarta, 3) The ease of technology has a positive and significant effect on the decision to use the Gopay in DKI Jakarta, and 4) Promotion, financial capability, and ease of technology simultaneously have a significant effect on the decision to use the Gopay in DKI Jakarta

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Journal Info
International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Website

Abbrev

home

Publisher

Yayasan Education Social Center Publisher

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Description

IJOMRAL is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold all the field. focuses on a broad range of topics covering all topic form Research or Literature Review that are of regional and World ...