International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Vol. 2 No. 5 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE

THE DECISION MAKING FOR RICE CONSUMER PURCHASE THE DECISION-MAKING BY THE CUSTOMER IN PURCHASING OF RICE

Yuli Purbaningsih (Universitas Sembilanbelas November Kolaka)
Helviani Helviani (Universitas Sembilanbelas November Kolaka)
Nursalam Nursalam (Universitas Sembilanbelas November Kolaka)
Hasbiadi Hasbiadi (Universitas Sembilanbelas November Kolaka)
Masitah Masitah (Universitas Sembilanbelas November Kolaka)
A. Mardiana (Universitas Sembilanbelas November Kolaka)

Article Info

Publish Date
01 Sep 2023

Abstract

Especially for rice consumers, the demand for rice is based on a need, desire and ability. In addition to having a decision-making process for buying rice, introducing the need for information seeking, evaluating alternatives, purchasing process and post-purchase behavior. The aim of this study is to determine the post-purchase evaluation results of rice for the first purpose and second purpose to determine the purchasing decision-making process for rice consumers in Lamedai Village, Tanggetada District, Kolaka Regency. The data analysis method used is descriptive using the Engel Model or the EKB Model (Engel, Kollat, Blackwell). The results showed that consumers' rice purchasing decision process consists of five stages: need recognition, information seeking, evaluation of alternatives, purchasing decisions and post-purchase evaluation

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Journal Info
International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Website

Abbrev

home

Publisher

Yayasan Education Social Center Publisher

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Description

IJOMRAL is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold all the field. focuses on a broad range of topics covering all topic form Research or Literature Review that are of regional and World ...