Jurnal Manajemen Teori dan Terapan
Vol. 16 No. 2 (2023)

Risk Tolerance: Heuristic Bias Towards Investment Decision Making

Wahyu Febri Ramadhan Sudirman (Universitas Pahlawan Tuanku Tambusai, Kampar, Indonesia)
Mohd Winario (Universitas Pahlawan Tuanku Tambusai, Kampar, Indonesia)
Arif Mudi Priyatno (Universitas Pahlawan Tuanku Tambusai, Kampar, Indonesia)
Zubaidah Assyifa (Universitas Pahlawan Tuanku Tambusai, Kampar, Indonesia)



Article Info

Publish Date
21 Aug 2023

Abstract

Objective: This study aims to examine how risk tolerance influences the role of overconfidence bias and availability bias in investment decision-making. Because of the complexities of the investment decision-making process, this study attempts to investigate psychological variables in the investment decision-making process. Design/Methods/Approach: This study used the Structural Equation Modeling Partial Least Squares (SEM-PLS) analytic approach using the SmartPLS 3 program and survey data provided online to stock investors, with a total of 303 samples obtained. The study applied CMB preventive techniques to decrease common method bias (CMB). Findings: The results indicate a positive and significant mediating role of risk tolerance on the effect of overconfidence bias and availability bias toward investment decision-making. Originality/Value: This research seeks to explore the process of making investment decisions by taking into account the psychological aspects of investors by using a more comprehensive Bounded rationality theory point of view. This study tested the mediation mechanism of risk tolerance in bridging the influence of heuristic bias on investment decision-making, which has not been explored much by previous studies. Practical/Policy implication: The findings can guide investors to consider how they make biased investment decisions and help investment managers assess the appropriate level of investment risk.

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