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Jurnal Kajian Ilmu Manajemen (JKIM)

jkim
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Published by Universitas Trunojoyo Madura

ISSN : 27753093 EISSN : 27970167 DOI : https://doi.org/10.21107/jkim

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Kajian Ilmu Manajemen (JKIM) is one of the scientifics publications journal published by Management Department of Economics and Business Faculty of Trunojoyo Madura University, with Registered number P-ISSN: 2775-3093 dan E-ISSN: 2797-0167 The objective of JKIM is to establish an effective channel to accommodate academic and researcher. This Journal encompasses original research articles including: Human resources management, strategic management, entrepreneurship, marketing management, the Management and information system, financial management, decision analysis, management research, Tourism Management, Green Management corporate governance, and others. This article is published four times a year in March, June, September, and Desember.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen

Articles 135 Documents

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Pengaruh Promosi Melalui Media Sosial dan Saluran Distribusi Terhadap Minat Beli Konsumen di Era Pandemi Studi Pada Ramio Cafe And Mart di Sumenep Firda Ramadayanti; Nirma Kurriwati
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 4 (2021): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

The spread of various industries in Indonesia today makes people become more consumptive. The current digital era demands that companies increasingly compete to attract customers and expand their business development areas, for example by utilizing advanced technology and the internet. Ramio Cafe and Mart is one of the restaurants in Sumenep. Precisely located on Jl. Dr. Cipto Kolor, Sumenep City, Sumenep Regency, East Java 69417. Covid-19 which has an impact on various sectors, especially the culinary sector, has made Ramio Cafe and Mart experience a decline in turnover since the pandemic and the implementation of PSBB. This type of research is a survey research with a quantitative approach. The population of this study are consumers of Ramio Cafe and Mart. The sampling technique used accidental sampling and obtained a sample of 30 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is the classical assumption test, multiple linear regression and hypothesis testing. The results showed that promotion and distribution channels partially and simultaneously had a significant positive effect on consumer buying interest.

PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH POSITIONING TERHADAP KEPUTUSAN PEMBELIAN Fathur Rosi; Nurita Andriani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 2 (2021): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study discusses the problems that exist in one of the MSMEs in Bangkalan, namely KUB Bejrah Ghunah, the phenomenon in this company is good positioning but sales turnover according to the brand used has a bad perception in the minds of consumers. This study aims to determine the effect of positioning on purchasing decisions mediated by brand image. This study uses a quantitative approach with path analysis method, with a total of 100 respondents. The results showed that 1) positioning had a significant effect on purchasing decisions with tcount of 7.959 t table, namely 1.9847 with a significance level of 0.000 less than 0.05. 2) positioning has a significant effect on brand image with the value of t count is 8.957 t table is 1.9847 with a significance level of 0.000 less than 0.05. 3) Brand image has a significant effect on purchasing decisions with a tcount of 6.294 t table, namely 1.9847 with a significance level of 0.000 less than 0.05. 4) Positioning has a direct effect on purchasing decisions without going through brand image as a mediating variable with an effect value of 0.485.

Analisis Fundamental Dan Teknikal Pergerakan Harga Saham Sebelum Dan Saat Pandemi Covid-19 Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia (BEI) Imam Mahrus Afwan Romadhoni; Aprilina Susandini
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 2 (2022): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to determine the fundamental and technical analysis of stock price movements between before and during the covid-19 pandemic in banking companies listed on the Indonesia Stock Exchange (IDX).The approach used in this research is quantitative research. The total population used is 15 banking companies that are included in the infobank index15 of the Indonesia Stock Exchange. The sampling technique used was purposive sampling so that 9 banking companies were selected as samples. The variables used in this study include Loan to Deposit Ratio (LDR), Capital Adequacy Ratio (CAR), Return On Equity (ROE), Return On Assets (ROA), Operating Costs to Operating Income (BOPO), and Earning Per Share (EPS) as a company's fundamental analysis tool, and stock price and trading volume variables as a company's technical analysis tool. Based on research that has been carried out through hypothesis testing using the paired sample t-test, the results show that there are significant differences in LDR, ROA, ROE, BOPO, and stock prices of banking companies between before and during the covid-19 pandemic. Meanwhile, in CAR, EPS and trading volume of banking companies, no significant differences were found between before and during the covid-19 pandemic.

Pengaruh Harga, Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Bahan Material Bangunan UD. Jaya Abadi Di Sampang Salman Firmansyah; Triana Setiyarini
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 2 (2021): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to empirically test price, location, and service quality on purchasing decisions for building materials at UD. Jaya Abadi in Sampang. Respondents in this study were consumers of UD. Jaya Abadi, who bought at least once. Sampling was selected using purposive sampling. The method of analysis used in this research is multiple linear regression. The results of this research hypothesis testing indicate that the price has an effect on purchasing decisions for building materials at UD. Jaya Abadi. Location affects the decision to purchase building materials at UD. Jaya Abadi. Service quality affects the decision to purchase building materials at UD. Jaya Abadi. Price, location, service quality simultaneously influence the purchasing decision for building materials at UD. Jaya Abadi.

Pengaruh Hedonic Shopping Motives, Fashion Involvemen terhadap Impulse Buying E-Commerce Shopee (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura) Moh. Rony; Bambang Setiyo Pambudi
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 4 (2021): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to determine the effect of hedonic shopping motives, fashion, involvement on impulse buying e-commerce shopee (a study of students from the faculty of economics and business, Trunojoyo Madura University). The method used in this research is purposive sampling, namely the technique of determining the sample by considering certain criteria with a total sample of 97 respondents. The results of this study indicate that 1) Hedonic Shopping Motives variables have a significant effect on impulse buying e-commerce shopee on students of the Faculty of Economics and Business. 2) The fashion involvemen variable has a significant effect on impulse buying of e-commerce shopee for students of the Faculty of Economics and Business.. 3) Variable Hedonic Shopping Motives, fashion involvemen have a significant effect on impulse buying e-commerce shopee on students of the Faculty of Economics and Business. Based on the results of the F test, it can be seen that the value of the Hedonic shopping motivation and fashion involvement variables on impulse buying simultaneously has a significant effect.

Analisis Faktor-Faktor Yang Mempengaruhi Tingkat Produksi Petani Garam Di Kabupaten Pamekasan Laili Nur Rahmawati; Prasetyo Nugroho
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 3 (2022): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

The purpose of this research is to find out how much influence capital, labor, land area, length of business, and weather have on the production level of salt farmers in Pamekasan Regency. Data collection techniques obtained in this study were obtained and primary data in the form of Questionnaires distributed directly to salt farmers in Pamekasan Regency. The sample used was 50 respondents. The technique used in sampling is the Slovin formula with random sampling without showing the existing strata. The results of this study indicate 1) it is concluded that working capital has a positive and significant effect on the level of production, with a t value of 2.675 and sig 0.001 0.05, 2) labor has no significant effect on the level of production with a value of 1 count of 0.526 and 0.602 3) capital work has a positive and significant effect on the level of production with a t- count value of 5.904 and a significant amount of 0.000 0.05 3) length of work has a positive and significant effect on farmers' production levels with a t-count value of 2.605 and a significant amount of 0.012 0.05 4) weather has a positive and significant effect to the level of production with a t value of 2,343 and a significant level of 0.21 0.05

Pengaruh E-Service Quality Terhadap Loyalitas Pelanggan Grabfood Di Kabupaten Lamongan Pretty Alfina; Yudhi Prasetya Mada
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 1 (2022): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to analyze the effect of E-Service Quality on Customer Loyalty of GrabFood Service Feature Users (Study on GrabFood Customers in Lamongan City). The sample that has been used in this study was 100 respondents using purposive sampling technique. The data has been analyzed using SPSS with SPSS 26 software. The results of the study show that partially there is a significant effect of the E-Service Quality variable on the loyalty of the Lamongan City GrabFood customers, simultaneously the E-Service Quality variable, both have a significant effect on the Lamongan City GrabFood Customer loyalty

Model Strategi Pemasaran Usaha Industri Batik (Studi Pada Belva Batik Tulis Madura di Burneh, Kabupaten Bangkalan) Fajrin Purnomo; Nurita Andriani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

The purpose of this research is to provide an overview of the marketing strategy model. The research method used is a qualitative descriptive approach. This type of data uses primary data and secondary data. Methods of data collection using interview and documentation techniques. The data analysis method uses data reduction, data presentation, and drawing conclusions. Belva Batik Tulis Madura during the pandemic implemented a product diversification strategy. The price strategy for the Belva Batik Tulis Madura before and during the COVID-19 pandemic did not change the price strategy. The location strategy at Belva Batik Tulis Madura before the COVID-19 pandemic was carried out through two sales points and distributors, while during the COVID-19 pandemic only opened one sales location and did not use distributors. The promotional strategy before the COVID-19 pandemic used BBM, WhatsApp, Instagram, exhibitions, WOM, billboards, and business cards. Meanwhile, during the COVID-19 pandemic using WhatsApp and Instagram.

Kepuasan Pengunjung Berdasarkan Kualitas Pelayanan dan Fasilitas Wisata pada Objek Wisata Bukit Jaddih di Kabupaten Bangkalan Rahmasari Tiara; Nurita Andriani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 1 (2021): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to determine whether service quality (X1) and tourist facilities (X2) affect visitor satisfaction (Y) on Bukt Jaddih tourism in Bangkalan Regency. The research method used in this research is quantitative method with descriptive quantitative type with a population of visitors who visit Jaddih Hill tourism. The sample in this study were 100 respondents who visited Bukit Jaddih tourism. For data collection, it was carried out by distributing questionnaires. The results of this study indicate that the quality of service and tourist facilities has a positive and significant effect on the variable of visitor satisfaction in Bukit Jaddih tourism in Bangkalan Regency.

The Effect of Individual Characteristics and Communication on the Performance of Indonesian New Generation Management Commissariat of University of Trunojoyo Madura with Organizational Commitment as an Intervening Variable During the Covid-19 Pandemic Muflihatul Alia Sofianti; Raden Mas Mochammad Wispandono
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 1 (2022): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Human resources are one of the keys to success in any organization and a leader must think about the level of performance of members in the midst of unstable living conditions due to the Covid-19 pandemic. One of the main focuses in improving performance is by paying attention to the characteristics of human resources and reviewing how the communication works between individuals in the organization. The independent variables in this study are individual characteristics and communication, the intervening variable is organizational commitment and the dependent variable is performance. This study uses a quantitative method that the population is the management of Indonesian New Generation Commissariat of University of Trunojoyo Madura with a sampling technique uses simple random sampling which obtained a sample of 43 respondents. The method of collecting data is done by distributing online questionnaires and for data processing uses multiple linear regression analysis and path analysis. The results of this study indicate that individual characteristics and communication partially and simultaneously have a positive and significant effect on organizational commitment and performance, organizational commitment has a positive and significant effect on performance. Individual characteristics and communication also have an indirect effect on performance through the intervening variable of organizational commitment.

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Miftahul Jannah

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Jawa timur

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Miftahul Jannah

Contact Email jkim@trunojoyo.ac.id

Phone -

Journal Mail Official jkim@trunojoyo.ac.id

Editorial Address Management Department Faculty of Economic and Bussiness Universitas Trunojoyo Madura Jl. Raya Telang, Kamal - Bangkalan Postal Code 69162

Location Kab. pamekasan, Jawa timur INDONESIA

Abstract

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Miftahul Jannah

Contact Email
jkim@trunojoyo.ac.id

Phone
-

Journal Mail Official
jkim@trunojoyo.ac.id

Editorial Address
Management Department Faculty of Economic and Bussiness Universitas Trunojoyo Madura Jl. Raya Telang, Kamal - Bangkalan Postal Code 69162

Location
Kab. pamekasan,

Jawa timur

INDONESIA