Prosiding University Research Colloquium
Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi

Pandemic, Subjective Norms and Healthy Food

Kusdiyanto Kusdiyanto (Universitas Muhammadiyah Surakarta)
Edy Purwo Saputro (Universitas Muhammadiyah Surakarta)
Mabruroh Mabruroh (Universitas Muhammadiyah Surakarta)
Sri Murwanti (Universitas Muhammadiyah Surakarta)
Dewi Probowati Setyaningrum (Universitas Muhammadiyah Surakarta)

Article Info

Publish Date
04 Jul 2022

Abstract

Research on the consumption of healthy food products is interesting because it is influenced by many factors. The respondents of this research involved 100 students of FEB UMS with the assumption that they are technology literate, the millennial generation, care about health, and have closeness to the intention to buy healthy food products. Hypothesis testing in this research uses regression analysis and the results show that attitude and behavioral control have a positive effect on purchase intention of healthy food products although subjective norms have no effect. The limitations of research findings become a reference for the development of further research

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Journal Info
Prosiding University Research Colloquium
Website

Abbrev

proceeding

Publisher

Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Subject

Humanities Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

Description

University Research Colloquium (URECOL) merupakan forum seminar nasional yang memberikan kesempatan untuk diseminasi, diskusi, dan mendapatkan follow up atas luaran penelitian maupun pengabdian kepada ...