Journal of Management and Bussines (JOMB)
Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)

Analisis Pentingnya Harga, Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan

Jefry Leonardo (Universitas Prima Indonesia)
Nurmaidah Ginting (Universitas Prima Indonesia)
Jacky Laidy (Universitas Prima Indonesia)
Marcelino Dustin (Universitas Prima Indonesia)
Angeline Tannia (Universitas Prima Indonesia)
Firmansyah Firmansyah (STMIK Dharmapala Riau)

Article Info

Publish Date
06 Oct 2023

Abstract

This research aims to test and analyze the influence of pricing, product quality and service quality on purchasing decisions. The research method used is quantitative and the type of research is descriptive and the nature of the research is explanatory research. The research results obtained that partially and simultaneously Pricing, Product Quality and Service Quality have a significant effect on Purchasing Decisions. In conclusion, the better the pricing, product quality and service quality, the better the level of purchasing decisions. Keywords: Price, Purchase Decision, Service, Product

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Journal Info
Journal of Management and Bussines (JOMB)
Website

Abbrev

JOMB

Publisher

Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi

Subject

Description

Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi ...