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All Journal Jurnal Manajemen Terapan dan Keuangan JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik Jurnal Ilmu Manajemen METHONOMIX Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Jurnal Ekonomi International Journal of Economic, Technology and Social Sciences (Injects)
Nurmaidah Ginting
Universitas Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Analisis Brand, Inovasi Dan Budaya Terhadap Keputusan Pembelian Songket Tenun Tarutung Nurmaidah Ginting; Demak Claudia Yosephine Simanjuntak; Lasma Ria Tampubolon
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 5, No 1 (2018): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v5i1.1873

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand, inovasi, dan budaya terhadap keputusan pembelian Songket Tenun Tarutung di Kabupaten Tapanulin Utara. Sifat penelitian ini adalah penelitian menjelaskan (explanatory) dengan pendekatan kuantitatif. Penelitian ini menggunakan metode Accidental sampling yaitu penduduk wanita yang berada di Kabupaten Tapanuli Utara dan penelitian mengambil data 100 responden dengan sampel menggunakan rumus Slovin. Penelitian ini menggunakan data sekunder dan primer Untuk  pengujian validitas dan Uji reliabilitas disebarkan kepada 30 responden penelitian yang merupakan Konsumen Wanita pembelian songket tenun Tarutung di Kabupaten Tarutung. Teknik analisis data yang digunakan adalah regresi linear berganda. Nilai R adjusted Square (R²) adalah 0,553 yang mengindikasikan bahwa variasi variabel brand, inovasi dan budaya mampu menjelaskan  variasi variabel keputusan pembelian sebesar  55,3 %.  Pengujian secara simultan menujukkan bahwa brand, inovasi dan budaya berpengaruh positif dan signifikan terhadap keputusan pembelian. Pengujian secara parsial bahwa brand, inovasi dan budaya berpengaruh positif dan signifikan terhadap keputusan pembelian.
PENGARUH PROMOSI, KUALITAS PELAYANAN DAN HARGA PREMI TERHADAP KEPUASAN NASABAH PADA PT. ASURANSI JIWASRAYA (PERSERO) ASC MEDAN UTARA Sintya Dewi Siahaan; Tirta Nadia Sibarani; Nurmaidah Ginting
Jurnal Manajemen Terapan dan Keuangan Vol. 10 No. 03 (2021): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v10i03.13258

Abstract

This research was conducted to examine the effect of promotions, service quality and premium price on customer satisfaction at PT. Asuransi Jiwasraya (Persero) ASC Medan Utara. In this research, the theory used is promotion, service quality, premi price and customer satisfaction. The research method used is quantitative research methods and the type in this research is descriptive quantitative. The population in this study were customers of PT. Asuransi Jiwasraya (Persero) ASC Medan Utara, totaling 3,734 customers. The sample in this study were 100 customers. In testing the validity and reliability of 30 respondents. The results showed that simultaneously promotion, service quality and premium prices have a positive and significant effect on customer satisfaction at PT. Asuransi Jiwasraya (Persero) Medan Utara. Partially promotion affects customer satisfaction PT.Asuransi Jiwasraya (Persero) ASC Medan Utara and partially service quality affects customer satisfaction PT.Asuransi Jiwasraya (Persero) ASC Medan Utara and the premium price partially affects customer satisfaction of PT.Asuransi Jiwasraya (Persero) ASC Medan Utara. The coefficient of determination obtained is 0.539, which means 53.9% of the variation in customer satisfaction variables which can be explained by variations in promotional variables, service quality and premium price. While the remaining 46.1% is explained by variations in other variables that are not examined. Keywords: Promotion, Service Quality, Premi Price, Customer Satisfaction
Brand, Service Quality, and Product Quality Towards Customers Purchasing Decisions at PT. Wahana Jaya Raya Medan Joni; Arvin; Nicholas Anderson; Nurmaidah Ginting
Jurnal Mantik Vol. 4 No. 4 (2021): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2021.1194.pp2468-2472

Abstract

This study aims to determine the effect of brand, service quality, and product quality towards customers purchasing decisions. This type of research is explanatory research. The entire population is 127respondents. Due to a large population, the sampling technique will be reduced by using the Slovin formula with an error tolerance level of 5% so that there are as many as 96 respondents in the study which will be distributed with questionnaires measured by a Likert scale. The data analysis used multiple linear regression analysis, and the coefficient of determination as well as simultaneous test, and partial test. The results showed that brand, service quality, product quality partially, andsimultaneously have a positive, and significant effect on purchasing decisions. Based on the results of this study, the implications for management are to further improve the brand, service quality, and product quality.
Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada PT. Probesco Disatama Medan Idcha Bey Hutabarat; Nurmaidah Ginting; Erlita Julianti Sinaga; Florentina Putri Indah Garamba
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.3343

Abstract

This research has the purpose of knowing the influence of Price, Product Quality, and Service Quality on Customer Purchase Decisions partially and simultaneously at PT Probesco Disatama, The research population is all customers of PT Probesco Disatama conducted with accidental sampling sample techniques obtained by 100 people. Adjusted RSquare value is 0.825 which is a research-free variable in the form of Price, Product Quality and Quality of service contributes greatly in explaining the customer decision of PT Probesco Disatama by 82.50%, and the difference is influenced by other factors outside the research. The study concludes that Price has a significant effect on customer decisions, product quality has a significant effect and is the dominant variable influencing customer decisions, service quality has a significant effect on customer decisions as well as simultaneous price, product quality and service quality significantly affect customer decisions PT. Probesco Disatama. Keywords: Price, Product Quality, Quality of the Service and Customer’s Decision.
PENGARUH PROSES REKRUTMEN, LINGKUNGAN KERJA DAN PROSES SELEKSI TERHADAP KINERJA KARYAWAN PADA PT. DANA PURNA INVESTAMA MEDAN Nurmaidah Ginting; Ari Wijaya Hutagalung; Fitri Fitri; Neni Marcelina Pakpahan
Jurnal Ilmu Manajemen METHONOMIX Jurnal Ilmu Manajemen METHONOMIX Vol. 3 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian adalah untuk menguji dan menganalisis pengaruh proses rekrutmen, lingkungan kerja, proses seleksi dan kinerja karyawan pada PT. Dana Purna Investama Medan. Pendekatan penelitian ini adalah penelitian kuantitatif. Populasi pada penelitian ini ialah seluruh karyawan PT. Dana Purna Investama Medan yang berjumlah 217 orang, dengan jumlah sampel sebanyak 140 responden. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil penelitian proses rekrutmen secara parsial berpengaruh signifikan terhadap kinerja karyawan. Lingkungan kerja secara parsial berpengaruh terhadap kinerja karyawan. Proses seleksi secara parsial berpengaruh signifikan terhadap Kinerja karyawan. Proses rekrutmen, lingkungan kerja dan proses seleksi sebesar secara simultan berpengaruh signifikan terhadap kinerja karyawan pada PT. Dana Purna Investama Medan.
Pengaruh Kualitas Produk, Merek Dan Personal Selling Terhadap Keputusan Pembelian Merek U-Lock Pada PT. Union Tetap Jaya Medan Winda Winda; Nurmaidah Ginting; Ricky Onggo; Veren Phannata
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 4 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i4.922

Abstract

Penelitian di lakukan di PT Union Tetap Jaya Medan. Tujuan Penelitian adalah untuk menguji dan menganalisi pengaruh Kualitas Produk, Merek dan Personal Selling terhadap Keputusan Pembelian merek U-Lock pada PT Union Tetap Jaya Medan.;Populasi; berjumlah 167 ;konsumen dan jumlah sampelgsebanyak 197 konsumen dan untuk pengujian validitas dan reliabilitas sebanyak; 132 pelanggan di luar dari sampel penelitian. Teknik;sampling; yang digunakan adalah ;sampling random ;sampling. Hasil pengujian secara parsial dan secara simultan Kualitas Produk, Merek dan Personal Selling berpengaruh positif dan signfiikan terhadap Keputusan Pembelian merek U-Lock pada PT Union Tetap Jaya Medan.
EFFECT OF SERVICE QUALITY, CUSTOMER TRUST AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT PT LAUTAN INDOMAS UTAMA MEDAN Andrianto Andrianto; Nurmaidah Ginting; Calvin Calvin; Vina Fransiska; Vincent Vincent
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The results show that the adjusted r square value is 0.302 which means that 30.2% of customer loyalty demand is jointly influenced by the variables described in the model.  While the rest is influenced by factors outside the model. Partially, service quality variable has a positive and significant effect, trust variable has a positive and significant effect, customer satisfaction variable has a positive and significant effect. Simultaneous, service quality, trust and customer satisfaction have a positive and significant effect.
INFLUENCE OF PERSONAL SELLING, SALES PROMOTION AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY At PT AMMAY CEMERLANG NUSANTARA, MEDAN Fransisca Fortunata; Nurmaidah Ginting; Selviany Luhur; Edy Gunawan; Meilisa Sinaga
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The results show that the adjusted r square value is 0.464 which means that 46.4% of customer loyalty demand is jointly influenced by the variables described in the model.  While the rest is influenced by factors outside the model. Partially, personal selling variable has a positive and significant effect, sales promotion variable has a positive and significant effect, customer satisfaction variable has a positive and significant effect. Simultaneous, service quality, trust and customer satisfaction have a positive and significant effect.
The Influence of Product Quality, Personal Sales, and Pricing on Purchase Decisions at PT Panca Niaga Jaya Lestari Kisaran Yuni Lastri Panjaitan; Rani Beby Yohana Hutagalung; Viona Adelina Lion Master; Jhekson Sitorus; Nurmaidah Ginting
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.351 KB) | DOI: 10.53695/injects.v3i1.648

Abstract

Personal selling is a skill somebody for communicate to candidate buyer in offer something products for buyers interested for To do purchase product that. Determination price policy a business entity in set price sell from products offered PT Panca Niaga Jaya Lestari Kisaran is a private company engaged in as a food distributor light that has been operate since 2002 in the Kisaran. The research method uses a quantitative approach, the type of research used is descriptive quantitative. Data was collected by means of interviews, questionnaires and documentation studies. Analysis of the data used is multiple linear regression. Population is PT Panca consumers Niaga Jaya Lestari, totaling 88 people. Determination of the sample in the study using a saturated sample. The results showed that the quality of product, personal selling and pricing simultaneously and partially have a positive and significant effect on purchasing decisions with a coefficient of determination of 0.565 or 56.5%, while the remaining 43.5 % is influenced by other factors. The conclusion of the study is simultaneously and partially product quality, personal selling and pricing have a significant effect on purchasing decisions on products PT. Panca Niaga Jaya Lestari Kisaran
Effect of Price Promotion and Quality Service On Loyalty Customers At PT. Media Antar Nusa (Nusanet) Medan Matthew Yesaya Simanjuntak; Indah Puspitasari Simanungkalit; Annisa Fimadita; Bilbao Carlos Napitupulu; Nurmaidah Ginting
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.859 KB) | DOI: 10.53695/injects.v3i1.653

Abstract

Study this that is descriptive quantitative. Using the Research model Quantitative approach study this. The population in the study is as many as 600 customers, which includes whole consumers at PT. Media Antar Nusa (Nusanet) Medan. The researcher also use 30 customers moment To do testing validity and reliability and 86 customers for the testing sample. Test the hypothesis can be using models regression multiple. However before analysis linear regression is obtained, moreover first the model tested assumption classic of them covers testing normality, multicollinearity, and heteroscedasticity. Research conclusion this is at a time Becomes results where is the price worth 2,670 with score significant 0.009 shows that by Partial affected significant to Loyalty Customers at PT. Media Antar Nusa (Nusanet) Medan. Promotion worth 2,172 with a score significant of 0.033 shows that Partial affected significantly to Llty Customers at PT. Media Antar Nusa (Nusanet) Medan. Quality Service worth 1.391 with a score significant of 0.168 shows that by Partial no affected to Loyalty Customers at PT. Media Antar Nusa (Nusanet) Medan. Price, Promotion, and Quality Service worth 5,548 with a level significant of 0.002 in simultaneous existence influence significant to Loyalty Customers at PT. Media Antar Nusa (Nusanet) Medan
Co-Authors Andrianto Andrianto Angeline Tannia Annisa Fimadita Ari Wijaya Hutagalung Arvin Bilbao Carlos Napitupulu Calvin Calvin Edy Gunawan Elisa Pebrina Erlita Julianti Sinaga Firmansyah Firmansyah Fitri Fitri Florentina Putri Indah Garamba Fransisca Fortunata Idcha Bey Hutabarat Indah Puspitasari Simanungkalit Jacky Laidy Jefry Leonardo Jhekson Sitorus Joni Lasma Ria Tampubolon Marcelino Dustin Matthew Yesaya Simanjuntak Meilisa Sinaga Mikha Situmorang Neni Marcelina Pakpahan Nicholas Anderson Rani Beby Yohana Hutagalung Ricky Onggo Ridwan Syahputra Ruth Yohana Selviany Luhur Simanjuntak, Demak Claudia Yosephine Sintya Dewi Siahaan Tirta Nadia Sibarani Veren Phannata Vina Fransiska Vincent Vincent Viona Adelina Lion Master Winda Winda Yuni Lastri Panjaitan