Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Bussines (JOMB)
Angeline Tannia
Universitas Prima Indonesia

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pentingnya Harga, Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan Jefry Leonardo; Nurmaidah Ginting; Jacky Laidy; Marcelino Dustin; Angeline Tannia; Firmansyah Firmansyah
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6561

Abstract

This research aims to test and analyze the influence of pricing, product quality and service quality on purchasing decisions. The research method used is quantitative and the type of research is descriptive and the nature of the research is explanatory research. The research results obtained that partially and simultaneously Pricing, Product Quality and Service Quality have a significant effect on Purchasing Decisions. In conclusion, the better the pricing, product quality and service quality, the better the level of purchasing decisions. Keywords: Price, Purchase Decision, Service, Product
Co-Authors Firmansyah Firmansyah Jacky Laidy Jefry Leonardo Marcelino Dustin Nurmaidah Ginting