Safari : Jurnal Pengabdian Masyarakat Indonesia
Vol. 3 No. 4 (2023): Oktober: Jurnal Pengabdian Masyarakat Indonesia

Digital Marketing Sebagai Strategi Pemasaran UMKM Di Desa Kemiri Kidul

Dwi Jatmoko (Universitas Muhammadiyah Purworejo)
Basuki Basuki (Universitas Muhammadiyah Purworejo)
Joko Purwanto (Universitas Muhammadiyah Purworejo)
Nur Hidayati (Universitas Muhammadiyah Purworejo)
Ari Fajar Isbakhi (Universitas Muhammadiyah Purworejo)
Aci Primartadi (Universitas Muhammadiyah Purworejo)



Article Info

Publish Date
14 Sep 2023

Abstract

The rapid development of digital world technology and the internet of course also has an impact on the world of marketing. Especially digital marketing because it allows potential customers to obtain all kinds of information about products and make transactions via the internet.Community Service Partners in this activity are Micro, Small and Medium Enterprises (MSMEs) which are engaged in the business of producing and buying and selling various kinds of batik cloth and food. Kemiri Kidul Village UMKM, which is almost 10 years old. In terms of marketing activities, it is still very minimal and conventional. For this reason, MSMEs need to be given socialization about the importance of using digital marketing so that their marketing system becomes better. The aim of this activity is to provide outreach and assistance to MSMEs in Kemiri Kidul Village regarding the implementation of Digital Marketing as a strategy in marketing products.

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Journal Info

Abbrev

safari

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Public Health Other

Description

Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal SAFARI memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam ...