Jurnal Pengabdian Manajemen
Vol 2 No 2 (2023): Jurnal Pengabdian Manajemen

Pelatihan Dasar Pembuatan Merek Sebagai Identitas Produk UMKM Kelurahan Argasari

Rendy Sudirman (Universitas Bakti Tunas Husada)
Heru Kurniawan (Universitas Bakti Tunas Husada)
Ferryan Nugraha (Universitas Bakti Tunas Husada)

Article Info

Publish Date
29 Mar 2023

Abstract

Brands can be the strength of a product that is trusted by consumers. Micro, Small, and Medium Enterprises in Argasari Village, Cihideung District, Tasikmalaya City Basic Brand Making Training as a product identity has had an impact on Argasari Village business actors, totaling 28 people, as evidenced by the increase in the category of "less" knowledge during the pre-test by 35.71% to 3.57%, "enough" from 57.14 percent to 42.86%, and the "good" category from 7.14% to 53.57%. The significance of the training results can provide advantages in increasing the sales volume of MSME products.

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Journal Info
Jurnal Pengabdian Manajemen
Website

Abbrev

jpmanajemen

Publisher

Universitas Muhammadiyah Gresik

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Pengabdian Manajemen merupakan jurnal hasil pengabdian masyarakat dengan menggunakan sistem blind peer-review yang didedikasikan untuk publikasi artikel ilmiah yang berkualitas dalam bidang ilmu manajemen secara khusus dan dalam bidang ekonomi dan bisnis secara umum. Lingkup area pengabdian ...