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All Journal Jurnal Minfo Polgan (JMP) International Journal of Multidisciplinary Approach Research and Science Jurnal Pengabdian Manajemen
Ferryan Nugraha
Universitas Bakti Tunas Husada
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Library & Information Science Mathematics Social Sciences

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The Influence of Digital Promotion on Sales Enhancement for Entrepreneurs in the Textile Field through Social Media : (A Case Study in Kawalu Subdistrict, Tasikmalaya City) Ferryan Nugraha; Heru Kurniawan
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12541

Abstract

Entrepreneurship is an inherent or genetic trait individuals possess, but it can also be developed through experience and education. Entrepreneurship does not always need to be cultivated intensively for individuals who have had an entrepreneurial spirit since an early age. All activities can be considered entrepreneurial activities for those with entrepreneurial talent from a young age. Entrepreneur utilizes all their abilities, such as capital, labor, and ideas, to achieve profits. Entrepreneurship plays a vital role in the economy, especially in the Micro, Small, and Medium Enterprises (MSME) sector, such as the garment industry. The growth of the garment industry in Indonesia continues to rise, along with the high demand for ready-made clothing and textile products. MSMEs, including garment production, have great potential to build economic growth. However, in the face of intense competition and increasing market demands, MSME players must have innovation, strength, thorough preparation, and adapt to the globalization trends to survive and thrive. The development of increasingly sophisticated technology has created a dependency on the Internet. Digital promotion through social media and online platforms has become an effective strategy for reaching the target market in this digital era. Digital marketing is disseminating information, persuading, and influencing purchasing decisions through digital media. Social media platforms like Instagram and Facebook are commonly used digital marketing channels. This study aims to explore the influence of digital promotion on sales in the garment business through social media. The research is conducted in the Kawalu District, Tasikmalaya City. The research methodology used is a qualitative approach involving direct interviews with garment business owners in the city. The research findings indicate that digital promotion through social media has a significant impact on increasing garment business sales. Several entrepreneurs experienced a sales increase of up to 400% after implementing digital promotion strategies.
Exploring the Influence of YouTube Videos on Purchase Intentions among Millennial Consumers in Tasikmalaya City Ferryan Nugraha
International Journal of Multidisciplinary Approach Research and Science Том 1 № 02 (2023): International Journal of Multidisciplinary Approach Research and Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v1i02.68

Abstract

The paradigm of consumer purchase decisions has been altered by the digital marketing landscape. Presently, consumers actively seek reliable and truthful information to assist them in their purchasing decisions. A noteworthy group in this regard is the Millennial generation, who dedicate a substantial amount of their time to online activities, with a particular focus on social media platforms. This generation, often referred to as "technology savvy," demonstrates their reliance on technology and employs it for various decisions that impact them, including their purchasing intentions. Prior to making a purchase, Millennial extensively research product information and align it with their individual needs and interests. The objective of this research was to examine the impact of user-generated content (UGC) on the purchasing intentions of Millennials in Tasikmalaya city. The investigation was conducted utilizing the prominent social media platform, YouTube. The primary aims of this research were to identify the factors that influence purchasing intentions and to comprehend the attitudes of Millennials towards purchasing after watching product-related videos on YouTube.To achieve these goals, the researcher administered an online questionnaire to individuals who had viewed smartphone product videos on YouTube. The questionnaire, comprising 350 valid responses, served as the means to test the hypotheses using the Structural Equation Modelling approach. The research yielded significant findings, that factors such as video quality, duration, and the adeptness and delivery of the presentation are crucial in influencing the purchase decisions of Millennial consumers. In summary, these findings imply that those aspects play a substantial and positive role in heightening the purchase intentions of Millennials in Tasikmalaya City.
Pelatihan Dasar Pembuatan Merek Sebagai Identitas Produk UMKM Kelurahan Argasari Rendy Sudirman; Heru Kurniawan; Ferryan Nugraha
Jurnal Pengabdian Manajemen Vol 2 No 2 (2023): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v2i02.5208

Abstract

Brands can be the strength of a product that is trusted by consumers. Micro, Small, and Medium Enterprises in Argasari Village, Cihideung District, Tasikmalaya City Basic Brand Making Training as a product identity has had an impact on Argasari Village business actors, totaling 28 people, as evidenced by the increase in the category of "less" knowledge during the pre-test by 35.71% to 3.57%, "enough" from 57.14 percent to 42.86%, and the "good" category from 7.14% to 53.57%. The significance of the training results can provide advantages in increasing the sales volume of MSME products.
Co-Authors Heru Kurniawan Rendy Sudirman