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All Journal Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Research and Development Student Jurnal Pengabdian Manajemen
Heru Kurniawan
Universitas Bakti Tunas Husada
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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The Influence of Digital Promotion on Sales Enhancement for Entrepreneurs in the Textile Field through Social Media : (A Case Study in Kawalu Subdistrict, Tasikmalaya City) Ferryan Nugraha; Heru Kurniawan
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12541

Abstract

Entrepreneurship is an inherent or genetic trait individuals possess, but it can also be developed through experience and education. Entrepreneurship does not always need to be cultivated intensively for individuals who have had an entrepreneurial spirit since an early age. All activities can be considered entrepreneurial activities for those with entrepreneurial talent from a young age. Entrepreneur utilizes all their abilities, such as capital, labor, and ideas, to achieve profits. Entrepreneurship plays a vital role in the economy, especially in the Micro, Small, and Medium Enterprises (MSME) sector, such as the garment industry. The growth of the garment industry in Indonesia continues to rise, along with the high demand for ready-made clothing and textile products. MSMEs, including garment production, have great potential to build economic growth. However, in the face of intense competition and increasing market demands, MSME players must have innovation, strength, thorough preparation, and adapt to the globalization trends to survive and thrive. The development of increasingly sophisticated technology has created a dependency on the Internet. Digital promotion through social media and online platforms has become an effective strategy for reaching the target market in this digital era. Digital marketing is disseminating information, persuading, and influencing purchasing decisions through digital media. Social media platforms like Instagram and Facebook are commonly used digital marketing channels. This study aims to explore the influence of digital promotion on sales in the garment business through social media. The research is conducted in the Kawalu District, Tasikmalaya City. The research methodology used is a qualitative approach involving direct interviews with garment business owners in the city. The research findings indicate that digital promotion through social media has a significant impact on increasing garment business sales. Several entrepreneurs experienced a sales increase of up to 400% after implementing digital promotion strategies.
FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI UMKM DI KAWALU, KOTA TASIKMALAYA Heru Kurniawan; Rendy Sudirman
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 1 (2023): Juni
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i1.253

Abstract

This study aims to find out the conditions and performance effectiveness of MSMEs in Kawalu District, Tasikmalaya City. By using factors that can affect performance in the scope of MSMEs in Kawalu District through a descriptive quantitative research method on 15 MSME companies that have 231 employees. The results showed that 50% of the performance factors could not be fulfilled by the company, while 50% of the performance factors could be fulfilled perfectly by MSME companies in Kawalu District.
Pelatihan Dasar Pembuatan Merek Sebagai Identitas Produk UMKM Kelurahan Argasari Rendy Sudirman; Heru Kurniawan; Ferryan Nugraha
Jurnal Pengabdian Manajemen Vol 2 No 2 (2023): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v2i02.5208

Abstract

Brands can be the strength of a product that is trusted by consumers. Micro, Small, and Medium Enterprises in Argasari Village, Cihideung District, Tasikmalaya City Basic Brand Making Training as a product identity has had an impact on Argasari Village business actors, totaling 28 people, as evidenced by the increase in the category of "less" knowledge during the pre-test by 35.71% to 3.57%, "enough" from 57.14 percent to 42.86%, and the "good" category from 7.14% to 53.57%. The significance of the training results can provide advantages in increasing the sales volume of MSME products.
Co-Authors Ferryan Nugraha Rendy Sudirman