Jurnal Ilmiah Peuradeun
Vol 11 No 3 (2023): Jurnal Ilmiah Peuradeun

Higher Education Marketing Strategy: Comparative Study of State Islamic Universities and State Universities

Muhammad Fadhli (Institut Agama Islam Negeri Lhokseumawe, Indonesia)
Agus Salim Salabi (Institut Agama Islam Negeri Lhokseumawe, Indonesia)
Fauzan Ahmad Siregar (Institut Agama Islam Negeri Lhokseumawe, Indonesia)
Harun Lubis (Sekolah Tinggi Agama Islam Darul Arafah Deli Serdang, Indonesia)
Tengku Muhammad Sahudra (Universitas Samudera, Indonesia)



Article Info

Publish Date
30 Sep 2023

Abstract

The increasing of State Islamic Universities (PTKIN) in Aceh is contradictory with the minimum interest of Acehnese to study at PTKIN. This phenomenon shows an anomaly in Acehnese religiosity level. This paper aimed to seek Higher Education (HE) marketing strategies in Aceh and to describe the reason for Acehnese low interest in PTKIN. A mixed method was used in this research; meanwhile, an explanatory sequential design was chosen to be the research design. This research was done in 3 PTKIN and 3 State Universities (PTU) in Aceh, where 60 Acehnese students were chosen as respondents. Besides quantitative data, qualitative research was done by interviewing, observing, and studying documentation to get more information. The result showed that the products (departments and accreditation) significantly affected students' interest in HE. This article suggested that PTKIN add more departments to present many choices for society as a place to study at a high education level.

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Journal Info

Abbrev

jipeuradeun

Publisher

Subject

Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Ilmiah Peuradeun (JIP), the International Journal of Social Sciences, is a leading peer-reviewed and open-access journal, which publishes scholarly work, and specializes in the Social Sciences, consolidates fundamental and applied research activities with a very wide-ranging coverage. This ...