Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Vol. 1 No. 4 (2023): Desember : SAMMAJIVA

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Pcx Pada Dealer Tdm Bima

Abal Karima (Sekolah Tinggi Ilmu Ekonomi Bima)
Muhajirin Muhajirin (Sekolah Tinggi Ilmu Ekonomi Bima)

Article Info

Publish Date
24 Oct 2023

Abstract

This research aims to determine the influence of the marketing mix on purchasing decisions for Honda PCX brand motorbikes at TDM Bima dealers. The sample in this study was 52 respondents. Data collection techniques using observation, questionnaires and literature study. Data analysis technique using multiple linear regression. The results of the research show that partially or simultaneously the variables price, product location and promotion have a significant effect on purchasing decisions for Honda PCX brand motorbikes at TDM Bima dealers.

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Journal Info
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Website

Abbrev

SAMMAJIVA

Publisher

Sekolah Tinggi Agama Buddha Nalanda

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...