BUANA SAINS
Vol 23, No 2 (2023)

PENGEMBANGAN USAHA AGRIBISNIS TERNAK DOMBA DI PETERNAKAN DOMBA BERKAH FARM, JUNREJO, KOTA BATU, JAWA TIMUR

Erik Priyo Santoso (Program Studi Peternakan, Fakultas Pertanian, Universitas Tribhuwana Tunggadewi)
Rosyida Fajri Rinanti (Program Studi Peternakan, Fakultas Pertanian, Universitas Tribhuwana Tunggadewi)
Nuraidya Fajariah (Program Studi Manajemen,Universitas Islam Kadiri)
Budi Utomo (Program Studi Peternakan, Politeknik Negeri Jember)
Marinus Umbu Kalendi Wawu (Program Studi Peternakan, Fakultas Pertanian, Universitas Tribhuwana Tunggadewi)

Article Info

Publish Date
31 Jul 2023

Abstract

The purpose of this research is to determine the right marketing strategy to improve the Berkah Farm business. This research was carried out using a survey method which aims to find out which strategy is considered appropriate for developing a sheep farming business. This research was conducted at Berkah Farm, Junrejo, Batu City, East Java. Data was obtained through interviews with the management and employees of Berkah Farm. The data obtained were analyzed using SWOT analysis. Based on the research results, four alternative strategies were offered to develop the business, namely 1) maintaining production quality, 2) conducting disease prevention management training and 3) information technology, 4) maintaining relationships with buyers and marketing agencies 

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Journal Info
BUANA SAINS
Website

Abbrev

buanasains

Publisher

Universitas Tribhuwana Tunggadewi

Subject

Biochemistry, Genetics & Molecular Biology Chemistry Mathematics Physics

Description

BUANA SAINS p-ISSN : 1412-1638 | e-ISSN: 2527-5720 is a double-blind peer-reviewed, open-access journal, published by UNITRI PRESS. It publishes original and applied research in all areas of natural science. The Editorial goal is to provide a forum exchange and an interface between researchers and ...