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All Journal BUANA SAINS
Nuraidya Fajariah
Program Studi Manajemen,Universitas Islam Kadiri
Biochemistry, Genetics & Molecular Biology Chemistry Mathematics Physics

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PENGEMBANGAN USAHA AGRIBISNIS TERNAK DOMBA DI PETERNAKAN DOMBA BERKAH FARM, JUNREJO, KOTA BATU, JAWA TIMUR Erik Priyo Santoso; Rosyida Fajri Rinanti; Nuraidya Fajariah; Budi Utomo; Marinus Umbu Kalendi Wawu
BUANA SAINS Vol 23, No 2 (2023)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v23i2.5004

Abstract

The purpose of this research is to determine the right marketing strategy to improve the Berkah Farm business. This research was carried out using a survey method which aims to find out which strategy is considered appropriate for developing a sheep farming business. This research was conducted at Berkah Farm, Junrejo, Batu City, East Java. Data was obtained through interviews with the management and employees of Berkah Farm. The data obtained were analyzed using SWOT analysis. Based on the research results, four alternative strategies were offered to develop the business, namely 1) maintaining production quality, 2) conducting disease prevention management training and 3) information technology, 4) maintaining relationships with buyers and marketing agencies 
Co-Authors Budi Utomo Erik Priyo Santoso Marinus Umbu Kalendi Wawu Rinanti, Rosyida Fajri