Jurnal Administrasi Bisnis


Era New Normal Terhadap Tingkat Kepuasan Pengunjung Pada Masa Pandemi Covid-19 di Pariwisata Pantai Pasir Putih Bira Bulukumba

Indah Wahyuni (Universitas Negeri Makassar)
Andi Cudai Nur (Universitas Negeri Makassar)
Muh Rizal S (Universitas Negeri Makassar)
Andi Caesar To Taddampali (Universitas Negeri Makassar)

Article Info

Publish Date
12 Sep 2023

Abstract

This study aims to determine the new normal era on the level of visitor satisfaction in tourism on the white sand beach of Bira Bulukumba. This research uses quantitative methods. Data collection techniques used were observation and questionnaires. The population in this study was 64,191. The sampling method used is Isaac and Michael's table with a simple random sampling technique, as many as 346 people. The data obtained from the research results were processed using the SPSS 25 application which consists of validity and reliability tests, descriptive data analysis techniques and inferential analysis.          The results showed that the new normal was in the good category, the level of satisfaction was in the very good category. The results of inferential analysis show that there is a significant effect between the new normal on the level of visitor satisfaction at the White Sand Beach Tourism of Bira Bulukumba.

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Journal Info
Jurnal Administrasi Bisnis
Website

Abbrev

jab

Publisher

Universitas Negeri Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmu Administrasi Bisnis bertujuan untuk mempertajam ide bisnis dengan bidang keilmuan administrasi bisnis, ekonomi, manajemen, kewirausahaan, pemasaran dan pengembangan sumber daya ...