EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Vol. 3 No. 4 (2023): Agustus 2023

Analisis Promosi Dan Manajemen Resiko Pada Bmt Al Ishlah Untuk Meningkatkan Kepercayaan Masyarakat Di Kota Jambi

Ary Dean Amri (Universitas Jambi)
Qorry Ambiya (Universitas Jambi)
Ita Fitriana (Universitas Jambi)
Eka Rizki (Universitas Jambi)
Rizky Anggreyni (Universitas Jambi)
Syarifah Rizki Amanda (Universitas Jambi)

Article Info

Publish Date
08 Aug 2023

Abstract

This research aims to analyze whether the promotion and risk management at BMT Al-Ishlah affects the confidence of people in the city of Jambi. As the population of this research is the people of Jambi City. The number of research samples used is 397 respondents. The research approach uses a quantitative approach, while the research method is observation, interviews, literature studies, and questionnaires. Data analysis using parametric statistics. The result is that promotion influences increasing public trust and risk management influential in increasing public confidence. The promotion has an influence but is not significant on the trust of the people of Jambi City in using BMT Al-Ishlah products, and risk management also has an influence but is not significant in increasing the trust of the people of Jambi City in using BMT Al-Ishlah products.

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Journal Info
EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Website

Abbrev

embiss

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial with e-ISSN Number 2747-0938 (Online) is a journal publishes by CV ODIS, published original scholarly papers across the whole spectrum of economics, management, business administration, and social science. The journal attempts to assist in the ...