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ROLETA (ROEMAH LELE TARIKAN): UPAYA PEMBERDAYAAN PEREMPUAN DALAM MENINGKATKAN PENDAPATAN MASYARAKAT MELAUI DIVERSIFIKASI PRODUK OLAHAN IKAN LELE BERBASIS DIGITAL MARKETING Qorry Ambiya; Siti Nur Asiah; Nur Ngafiah
Nusantara Hasana Journal Vol. 2 No. 9 (2023): Nusantara Hasana Journal, February 2023
Publisher : Yayasan Nusantara Hasana Berdikari

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Abstract

The village in Kumpeh Ulu District, Muaro Jambi Regency, namely Tarikan Village, is a village that has potential in the fisheries sector, especially in terms of catfish farming. Therefore, supported by the potential and opportunities that already exist, the KSPM UNJA Pro Idea team intends to create a multiplier effect from the existence of this cultivation through further processing of catfish so as to produce finished products that have high selling value. This is due to the absence of assistance and further training regarding catfish processing and the lack of public knowledge that catfish is not only sold conventionally but can also be processed into finished products so that it can be business oriented in the future through training and assistance regarding the processing of catfish-based products so that they become products. flagship in Tarikan Village by diversifying products. On the other hand, the team will implement a digital marketing strategy starting from social media marketing to build brand awareness as well as a product promotion medium.
HALAL SLAUGHTERHOUSE TO ACHIEVE HALAL VALUE CHAIN OF THE RESTAURANT AND MEAT-PROCESSED FOOD INDUSTRY Heni Pratiwi; Qorry Ambiya; Azizatul Mahfudhoh; Muhammad Nanda Saputra
Proceeding International Seminar of Islamic Studies INSIS 5 (March 2023)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

Indonesia is the 4th most populous country in the G-20 with 86.9% of population being Muslim. The Muslim population growth is increasing every year. In Indonesia, Halal product guarantees regulated in Law No. 33 of 2014 classify slaughter services as the third group that must be halal certified in October 2024. The results of our research found that the obligation of halal certification for the first group is on food and beverage products and the second group, raw materials, food additives and auxiliary materials for food and beverage products are also heavily influenced by slaughter services, particularly for processed meat products.Slaughterhouses (RPH) that already have halal certification will facilitate certification for restaurants and processed meat businesses, thus halal certification in slaughterhouses (RPH) will be sustainable to achieve halal value chain of the restaurant and meat-processed food industry. This study aims to answer the problems of slaughterhouses (RPH) in Indonesia in terms of halal certification and the impact of fulfilling halal slaughterhouses (RPH) for sustainable halal certification. In this study, the authors used a qualitative descriptive approach with observation techniques and literature studies.
Analisis Promosi Dan Manajemen Resiko Pada Bmt Al Ishlah Untuk Meningkatkan Kepercayaan Masyarakat Di Kota Jambi Ary Dean Amri; Qorry Ambiya; Ita Fitriana; Eka Rizki; Rizky Anggreyni; Syarifah Rizki Amanda
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 4 (2023): Agustus 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v3i4.245

Abstract

This research aims to analyze whether the promotion and risk management at BMT Al-Ishlah affects the confidence of people in the city of Jambi. As the population of this research is the people of Jambi City. The number of research samples used is 397 respondents. The research approach uses a quantitative approach, while the research method is observation, interviews, literature studies, and questionnaires. Data analysis using parametric statistics. The result is that promotion influences increasing public trust and risk management influential in increasing public confidence. The promotion has an influence but is not significant on the trust of the people of Jambi City in using BMT Al-Ishlah products, and risk management also has an influence but is not significant in increasing the trust of the people of Jambi City in using BMT Al-Ishlah products.