International Journal of Economics, Management, Business, and Social Science
Vol. 3 No. 3 (2023): September 2023

The Effect Of Service Quality And Room Rates On Customer Satisfaction At Reddoorz Near Botani Square Mall Bogor Hotel

Anisa Putri Kusumaningrum (Universitas Nasional Jakarta)
Gagih Pradini (Universitas Nasional Jakarta)
Muliyadi Chandra (Universitas Nasional Jakarta)
Ema Rahmawati (PT Gilang Wisata Persada)
Kasmin (Universitas Bina Sarana Informatika)



Article Info

Publish Date
23 Sep 2023

Abstract

This study aims to determine how much influence the quality of service and room rates on customer satisfaction at Reddoorz Near Botani Square Mall Bogor Hotel. As well as to answer the formulation of problems regarding service quality and room rates to consumer satisfaction. The research method used is a descriptive and verification method with a sample of 100 people. Testing of research instruments uses validity and reliability tests. The data analysis method used is multiple linear regression analysis, multiple correlation, coefficient of determination and using SPSS Statistical tools Research results identified that Service Quality and Room Price have an influence on customer satisfaction Reddoorz Near Botani Square Mall Bogor Hotel

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Journal Info

Abbrev

ijembis

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...