International Journal of Economics, Management, Business, and Social Science
Vol. 3 No. 3 (2023): September 2023

Analysis of Marketing Potential of Regional Typical Products in Taman Mini Indonesia Indah Souvenir Shop

Gagih Pradini (Universitas Nasional Jakarta)
Anisa Putri Kusumaningrum (Universitas Nasional Jakarta)
Fitri Agustiani (Universitas Nasional Jakarta)
Sopar Parulian (Universitas Nasional Jakarta)
Rahayu Lestari (Universitas Nasional Jakarta)

Article Info

Publish Date
30 Sep 2023

Abstract

The object of this research is the destination of Taman Mini Indonesia Indah. The research area was conducted in East Jakarta City. Data collection was carried out using qualitative methods/interviews with visitors to obtain information related to the marketing potential of regional speciality products at TMII. This study aims to obtain information related to the marketing potential of regional speciality products at TMII. The results of this study indicate that the potential of the souvenir market at TMII or other tourist attractions can be a good means of introducing the culture of each region. Through souvenirs, visitors can learn and appreciate Indonesia's cultural diversity and help connect regions that are far apart

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Journal Info
International Journal of Economics, Management, Business, and Social Science
Website

Abbrev

ijembis

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...