Hikmayo: Jurnal Pengabdian Masyarakat
Vol 2 No 2 (2023): HIKMAYO : Jurnal Pengabdian Masyarakat

MENGOPTIMALKAN POTENSI BISNIS DI ERA DIGITALISASI BAGI WARGA SEGOROYOSO 1, PLERET, BANTUL DAERAH ISTIMEWA YOGYAKARTA

Muhammad Faturohman AlBashori (Akademi Manajemen Administrasi Yogyakarta)
Susatyo Herlambang (Akademi Manajemen Administrasi Yogyakarta)
Subandi Subandi (Akademi Manajemen Administrasi Yogyakarta)
Endah Wening Budiningrum (Akademi Manajemen Administrasi Yogyakarta)
Sri Wahyuning (Akademi Manajemen Administrasi Yogyakarta)

Article Info

Publish Date
30 Oct 2023

Abstract

The change in marketing behavior from conventional to digital is not balanced by the existence of business actors who use digital marketing, even though businesses are believed to be able to stimulate the Indonesian economy. The use of digital technology-based marketing concepts is a hope for businesses to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for business actors in developing their business and reaching national and international markets. Conventional promotional media, which require a lot of money and are much more complicated, are no longer a main concern for business people because of digital marketing.

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Journal Info
Hikmayo: Jurnal Pengabdian Masyarakat
Website

Abbrev

HIKMAYO

Publisher

AKADEMI MANAJEMEN ADMINISTRASI YOGYAKARTA

Subject

Religion Other

Description

Jurnal Pemberdayaan Masyarakat Akademi Manajemen Administrasi Yogyakarta merupakan jurnal ilmiah yang memuat makalah dan artikel ilmiah yang berasal dari hasil-hasil penelitian terapan berbasis kepada komunitas dan masyarakat, maupun hasil kegiatan pengabdian masyarakat dari berbagai disiplin ilmu ...