Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)
Vol. 3 No. 2 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance

PENGARUH KUALITAS PRODUK DAN REPUTASI TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN JASA BANK SYARIAH INDONESIA

Bustomi Bustomi (Universitas Negeri Jakarta)
Harya Kuncara Wiralaga (Universitas Negeri Jakarta)
Siti Fatimah Zahra (Universitas Negeri Jakarta)

Article Info

Publish Date
08 Aug 2023

Abstract

This study aims to determine the effect of product quality and reputation on customer decisions to use the services of Bank Syariah Indonesia located in DKI Jakarta. The research method used is a survey method with a quantitative approach. The population in this study is customers of Bank Syariah Indonesia in DKI Jakarta. The sample of this study amounted to 272 respondents determined by the formula of the Isaac and Michael table because the population number is unknown. Data collection techniques using questionnaires. The data analysis technique used is multiple linear regression analysis. The results of this study show that, partially, product quality and reputation have a positive and significant influence on customer decisions

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Journal Info
Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)
Website

Abbrev

home

Publisher

Education and Social Center Publisher

Subject

Economics, Econometrics & Finance

Description

Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) is a peer-refereed open-access National journal which has been established for the dissemination of state-of-the-art knowledge in the field of Economy. Starting from 2021, IJEBEF would be published Three times in a year. ...