Indonesian Journal of Business Analytics (IJBA)
Vol. 3 No. 5 (2023): October 2023

The Influence of Digital Marketing and E-WOM on Interest in Visiting Atlantis Land

Ralfael Al Hafizh Ferdiansyah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Ugy Soebiantoro (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
18 Oct 2023

Abstract

This study aims to determine the effect of Digital Marketing on Interest in Visiting Atlantis Land East Surabaya and the effect of E-WOM on Interest in Visiting Atlantis Land Surabaya. The population in this study are visitors to Atlantis Land who are over 18 years old. The sample in this study used the Ghozali formula and found 112 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the Digital Marketing indicator variable that has the highest percentage is video content that displays all the attractions and rides of Atlantis Land Surabaya which are very interesting (X1).

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Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...