Jurnal Pengabdian Mandiri
Vol. 2 No. 10: Oktober 2023

BUSINESS STRATEGY ASSISTANCE AND TRAINING FOR MICRO, SMALL, AND MEDIUM ENTERPRISES

Saut Maruli Tua Pandiangan (Politeknik Unggulan Cipta Mandiri, Indonesia)
Siti Annisa Wahdiniawati (Universitas Dian Nusantara, Indonesia)
Ratih Pratiwi (Universitas Wahid Hasyim, Indonesia)
Balla Wahyu Budiarto (Politeknik Perkeretaapian Indonesia)
Ilham Arief (STIKes Widya Dharma Husada, Indonesia)



Article Info

Publish Date
24 Oct 2023

Abstract

The purpose of this community service activity is to socialize business strategy assistance and training for micro, small, and medium enterprises. Based on the problems found and formulated, the problem-solving framework carried out through this community service activity is to socialize digital marketing business strategies in order to help increase sales to micro, small, and medium enterprises. The implementation of this community service activity is carried out using lecture, tutorial, and discussion methods. This socialization activity is very beneficial for micro, small, and medium enterprises who have businesses. Through this outreach activity, it is hoped that it can increase awareness of micro, small, and medium enterprises actors in East Medan District, Medan City, North Sumatra Province to start practicing using Facebook or Instagram for product promotion.

Copyrights © 2023






Journal Info

Abbrev

JPM

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Pengabdian Mandiri and with printed version of ISSN:2809-8889 and the online version of ISSN:2809-8579 accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches that ...