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All Journal International Journal of Economics Development Research (IJEDR) Jurnal Pengabdian Mandiri
Ratih Pratiwi
Universitas Wahid Hasyim, Indonesia
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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BUSINESS STRATEGY ASSISTANCE AND TRAINING FOR MICRO, SMALL, AND MEDIUM ENTERPRISES Saut Maruli Tua Pandiangan; Siti Annisa Wahdiniawati; Ratih Pratiwi; Balla Wahyu Budiarto; Ilham Arief
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 10: Oktober 2023
Publisher : Bajang Institute

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Abstract

The purpose of this community service activity is to socialize business strategy assistance and training for micro, small, and medium enterprises. Based on the problems found and formulated, the problem-solving framework carried out through this community service activity is to socialize digital marketing business strategies in order to help increase sales to micro, small, and medium enterprises. The implementation of this community service activity is carried out using lecture, tutorial, and discussion methods. This socialization activity is very beneficial for micro, small, and medium enterprises who have businesses. Through this outreach activity, it is hoped that it can increase awareness of micro, small, and medium enterprises actors in East Medan District, Medan City, North Sumatra Province to start practicing using Facebook or Instagram for product promotion.
The Role of Motivation, Promotion and Religiosity on Customer Decisions to Use Savings with Trust as an Intervening Variable Ratih Pratiwi; Donny Dharmawan; M. Anwar; Elfis Mus Abdul; Loso Judijanto
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.3946

Abstract

Today, competition in banking sectors has been very tight, in order the banks can survive they have to provide excellent services. Besides, they should also pay attention to the promotion activity and religiosity aspect so that they can attract customers. Bank Muamalat is a company engaged in the field of Islamic banking that serves deposits in the form of savings and time deposits and distributes sharia-managed financing located in East Lombok Regency. One of the savings products available at Bank Muamalat KK Mataram-Masbagik is iB Hijrah Plan product. This study aims to analyze and examine the factors influencing the motivation, promotions and religiosity on customer decisions with trust as an intervening variable in Bank Muamalat KK Mataram-Masbagik. The method of research is using the quantitative and regression analysis. The sampling technique used an accidental sampling. The sample used as the research object was customer's registered at Bank Muamalat KK Mataram-Masbagik so that 60 respondents were obtained. The data was analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). Based on the analysis, the research shows that the religiosity has a significant positive effect on customer decisions, while motivation and promotion do not have a significant effect on custome's decisions to use the iB Hijrah Plan at Bank Muamalat KK Mataram-Masbagik. The trust is able to mediate the influence of promotion and religiosity on customer decisions, while the trust is unable to mediate the influence of motivation on customer's decisions to use the iB Hijrah Plan. This study contributes to Bank Muamalat KK Mataram-Masbagik so that it maintains aspects of customer trust. If customer trust in Bank Muamalat KK Mataram-Masbagik continues to increase, then customers will not turn to other sharia banks and will continue to use the services provided.  
Co-Authors Balla Wahyu Budiarto Donny Dharmawan Elfis Mus Abdul Ilham Arief Loso Judijanto M. Anwar Saut Maruli Tua Pandiangan Siti Annisa Wahdiniawati