Forum Manajemen
Vol 16 No 2 (2018): Jurnal STIMI Vol. 16 No. 2 - 2018

STRATEGI PENGEMBANGAN UMKM SENTRA INDUSTRI TAS KENDAL (SINTAK) MENGGUNAKAN MATRIKS PERUMUSAN STRATEGI: STRATEGI PENGEMBANGAN UMKM SENTRA INDUSTRI TAS KENDAL (SINTAK) MENGGUNAKAN MATRIKS PERUMUSAN STRATEGI

Dian Marlina Verawati (Fakultas Ekonomi, Universitas Tidar, Magelang)
Shinta Ratnawati (Fakultas Ekonomi, Universitas Tidar, Magelang)
Hanung Eka Atmaja (Fakultas Ekonomi, Universitas Tidar, Magelang)

Article Info

Publish Date
17 Jul 2018

Abstract

The purpose of research is to design the best strategy in developing SMEsKendal Bag Industry Center by looking at the internal and external aspects andconsidering the factors of development of SMEs Kendal Bag Industrial Center soit is necessary to design the strategy appropriately, considering the development ofKendal Bags Industry Center is not good because there are still many shortcomings.The object of this research is in Kendal Bag Industry Center, which is the center ofhandicraftsman in Kendal District, which is trained by Truko villagers in small andmedium enterprises (SMEs). Using the Matrix of Strategy Formulation method. Theresults of the strategy formulation matrix produce a strategy by increasing workingcapital to increase capacity, modify the equipment, and provide credit facilities oncredit to consumers.

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Journal Info
Forum Manajemen
Website

Abbrev

FM

Publisher

Sekolah Tinggi Ilmu Manajemen Indonesia Handayani

Subject

Economics, Econometrics & Finance Social Sciences

Description

FM memiliki fokus utama pada pengembangan ilmu-ilmu Manajemen. Lingkup ranah ilmu manajemen antara lain meliputi; tetapi tidak hanya terbatas pada: Manajemen Keuangan, Manajemen Pemasaran, Manajemen SDM, Manajemen Perkantoran, dan Manajemen Bisnis Pariwisata, dan ...